Friday, October 28, 2022

Marketing trends for Oct. 28, 2022 | Ad Age

Marketing trends for Oct. 28, 2022 | Ad Age

I think I'll wear these tomorrow.

Yep, the right decision. ⁦ @adidas ⁩ pic.twitter.com/v8Tc0AZ3Am

"I learned how to spell cooch!

Sexual wellness brand Foria announced the hire of Liz Dolinski as chief marketing officer. She had been chief growth officer at Lunya, a direct-to-consumer sleepwear brand.

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Publisher: Ad Age
Date: 2022-10-28T05:00:00-0400
Author: https www facebook com
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5 Essential Metrics that Prove Your Bank's Marketing Strategy Works

Today’s banks and credit unions are facing radical shifts in marketing.

What it is : CPA is the total amount of spend it takes to acquire a new customer or member. This includes all spend for ads, marketing campaigns, and other marketing efforts.

Why it’s important : CPA is an important metric because it is the metric that most directly ties marketing spend to bottom-line impact.

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Publisher: The Financial Brand
Date: 2022-10-28T04:02:47 00:00
Twitter: @FinancialBrand
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CBD startup Kadenwood's marketing strategy | Ad Age

During this year’s Super Bowl, startup CBD maker Kadenwood drew some unusual—but valuable—attention when popular media personality Pat McAfee began rubbing one of its cream-based products on his face during his YouTube show. 

But while it might have made him frown, the incident put smiles on the face of executives at four-year-old Kadenwood, as it drew millions of YouTube views. 

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Publisher: Ad Age
Date: 2022-10-28T08:00:00-0400
Author: https www facebook com
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A New World of Marketing and Data Privacy

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

These are all excellent developments for modern consumers. But they also present fresh hurdles for businesses — and the marketing industry, in particular. Marketers must be willing to embrace innovative new ways to succeed in an increasingly privacy-first online world.

Publisher: CMSWire.com
Twitter: @CMSWire
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Facts About Content Marketing Services That Will Blow Your Mind | Onrec

Content is crafted around targeted keywords that improve the visibility of websites on search engines. This type of marketing is also less expensive than outbound marketing and can produce more leads. It is six times more effective than traditional marketing.

Video content has become a staple of content marketing services for various reasons. It's a great way to engage with a large audience and convey your message clearly and quickly.

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Maui Brewing Co - Production - Vice President of Marketing - Craft 'Ohana - Brewbound.com ...

Craft 'Ohana is the combination of Maui Brewing Co. and Modern Times Beer + Coffee, stemming from Maui's acquisition of Modern Times in 2022. We are seeking a VP of Marketing to join our leadership team.

The Vice President of Marketing will oversee the Craft ‘Ohana marketing organization and is responsible for developing and executing clearly defined marketing strategies that grow the business and brand(s) awareness, while enhancing brand equity and consumer engagement & ...

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Twitter: @brewbound
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Cloudbeds introduces digital marketing solution - hotelbusiness.com

Lodging businesses participating in the Cloudbeds Amplify pilot program saw an average of 400% return on investment.

Paired with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, Cloudbeds Amplify is available in three cost-effective, fully managed packages, services and tools including website creation, business listings management, metasearch marketing, search engine marketing, ...

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Publisher: hotelbusiness.com
Date: 2022-10-28T14:21:16 00:00
Author: Hotel Business
Twitter: @hotelbusiness
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What Kim Kardashian's $1.26M fine says about influencer marketing | Marketing Dive

The following is a guest piece by Kearney's Jim Singer, partner in the consumer practice of global strategy and a board of directors member, Brooks Levering, partner, and Piyush Gupta, principal in the firm's strategic operations ...

Publisher: Marketing Dive
Date: 2022-10-28
Author: Jim Singer Brooks Levering Piyush Gupta Luis de Lencquesaing
Twitter: @marketingdive
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