Sunday, October 30, 2022

What is Google Analytics?

Google Analytics is a tool used to view web traffic information to give website owners an insight into how their site is performing. It can provide useful metrics on visitor numbers, page views, bounce rate (how quickly people leave), and how long users spend on the site.

The data can be filtered based on specific details: time of day, location, which pages are most popular, etc.

Publisher: _____
Author: Jon Martindale
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Pushing Analytics Upstream: The Value of Processing Data at the Edge | Datamation

Ozan Unlu is the founder and CEO of Seattle-based Edge Delta , an edge observability platform. Previously, Unlu served as a senior solutions architect at Sumo Logic, a software development lead and program manager at Microsoft, and a data engineer at Boeing. He holds a B.S.

For years, organizations have leveraged analytics with the goal of transforming data into insight and then action .

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Publisher: Datamation
Date: 2022-10-28T21:35:07 00:00
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Modernizing talent one of the keys to analytics success

Establishing and empowering a chief data officer is one of the crucial elements of analytics success. So is modernizing talent by adding data experts and data training.

That was the message from Fern Halper, vice president and senior director for advanced analytics at tech training vendor TDWI, and Joe DosSantos, chief data and analytics officer at analytics vendor Qlik, who spoke on Oct. 26 during a webinar hosted by Qlik.

Publisher: SearchBusinessAnalytics
Twitter: @TTBusinessTech
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Data analytics pipeline best practices: Data governance

While data and analytics fuel organizations forward, a vital aspect they must keep in mind is the impact of data governance in the analytics pipeline and the potential pitfalls to which it can lead.

Most organizations do a haphazard job of data inventory and cataloging at best.

Publisher: SearchBusinessAnalytics
Twitter: @TTBusinessTech
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Chatbot Analytics: 5 Essentials to Track to Guarantee Chatbot Success | CustomerThink

So, you’ve invested in automating your customer service with a chatbot. You know that chatbots have become an increasingly popular way for businesses to improve their customer service and you know your customers want to engage with simple and efficient customer support.

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Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals.

There is strong interest in the potential of AI-based predictive analytics , but marketing teams face various challenges in fully adopting this technology.

Publisher: VentureBeat
Date: 2022-10-27T22:20:00 00:00
Author: VB Staff
Twitter: @venturebeat
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Echo Global Logistics Wins 2022 ANNY Excellence in Analytics Award

Presented by the International Institute for Analytics (IIA), the annual competition recognizes top companies in their pursuit of advanced business analytics practice

CHICAGO , Oct. 28, 2022 /PRNewswire/ -- Echo Global Logistics, Inc. ("Echo"), a leading provider of technology-enabled transportation and supply chain management services, today announced their recent win of a 2022 Excellence in Analytics Award for their Digital Freight Marketplace program.

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Echo Global Logistics Inc
Twitter: @PRNewswire
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Giants announce Teradata as an official analytics provider

Teradata's cloud analytics and data platform will enable the New York Giants to leverage analytics across all sources of customer data to create a better picture of their fan base. This fully integrated view will be additive to the Giants' current data warehouse environment.

"We are always looking to provide the best experience for Giants fans, which we can do by leveraging all of our data in the most efficient and insightful way.

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Twitter: @
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Seattle-area health data analytics company Advata lays off employees – GeekWire

Seattle-area health data analytics provider Advata , recently formed from the merger of six companies, is the latest tech company in Seattle to lay off employees.

Advata laid off 32 workers yesterday, according to a statement from the company provided to GeekWire. Advata employed about 150 people in June, when it launched from the merger of six companies owned by Renton, Wash.-based healthcare giant Providence.

Publisher: GeekWire
Date: 2022-10-28T17:43:22 00:00
Author: Charlotte Schubert
Twitter: @geekwire
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