Lax industry self-regulation and no rules on research leave children vulnerable to marketing of unhealthy food, according to a new analysis
Federal regulations ban tobacco companies from advertising to kids and prohibit profanity on television before 10 p.m. But what is protecting children from predatory advertising of junk food, especially with sneaky online marketing tactics like the use of influencers?
Negotiating For Marketing Professionals: Tips For Securing More Clients
Jennifer Walton is the Chief Brand Officer for SkyNow Consulting - a marketing and brand strategy organization with a special focus on diversity, equity and inclusion. Her work centers on helping mid-to-large size organizations develop effective marketing strategies.
Walton began by sharing how for many organizations, marketing is simply viewed as an expense. She likes to begin her conversations by reiterating the value a solid marketing strategy can have to increasing revenue and achieving top of the line growth. From there, she emphasizes her expertise.
Marketing in a recession: How to avoid 5 common mistakes
Unless you're a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure.
These emotions may help some marketers achieve hyper-focus. But they’re also leading many to make hasty decisions that run counter to the short- and long-term health of their businesses.
Top 100 accounting firm brings back Kyle Shumate in chief marketing officer role - LINK nky
10 successful marketing collabs—and how they changed the industry - KESQ
Ever wonder what led to Taco Bell partnering with Frito Lay? Or why a luxury brand teamed up with Target?
Some alliances proved hugely profitable, while another marketing collaboration opened doors for college athletes to generate income off their personal brand.
Beer, sport, men: Inside the 'Holy Trinity' of alcohol marketing | World Cup | Al Jazeera
There is a great cultural irony in sports fans standing around commenting on the prowess of professional athletes while holding a beer in their hand, academic Lawrence Wenner wrote 30 years ago.
From podium celebrations with champagne to locker-room shenanigans and sports bars, alcohol, sports – and a certain interpretation of masculinity – have long been commodified together as a tripartite, co-dependent culture.
Tips for marketing in a post-pandemic environment - The Business Journal
The COVID-19 pandemic required a quick shift for professional marketers that has given way to a new toolbox and playbook for success. Photo by Campaign Creators on unsplash.com
In response to the COVID-19 pandemic, business marketing strategies were forced to change, shifting focus from more of a responsive effort to a significantly more proactive approach, in particular revolving around social media and an online presence.
How the pandemic changed marketing for McDonald's - Insider Intelligence Trends, Forecasts & ...
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
For one of the world's largest restaurant chains, the pandemic changed everything. Indoor dining was closed. Lockdowns shut down traffic. But it wasn't just operationally: McDonald's was just starting to work with a new agency, Wieden + Kennedy, when the US felt the COVID-19 crush.
3 Marketing Strategies for the Evolving Market
The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.
"To be at the forefront of technology and innovation, we must be willing to not only embrace change but lead it."
Kartel Music Group - Digital Marketing & Advertising Manager (UK) - Music Business ...
Kartel Music Group is seeking a highly motivated and experienced Digital Marketing & Advertising Manager to join its growing Marketing Agency; Kartel Marketing Agency.
The Digital Marketing & Advertising Manager role will work closely with a roster of independent artist and label clients leading their digital, social media & content marketing goals and objectives.
Today, FDA issued warning letters to five firms for the unauthorized marketing of 15 different e-cigarette products… https://t.co/Rcytkj2dbN US_FDA (from Silver Spring, MD) Wed Nov 16 17:10:11 +0000 2022
A constant barrage: US companies target junk food ads to people of color https://t.co/AXwimfBw2H guardian (from London) Fri Nov 11 18:36:40 +0000 2022
Bad habits started when work became more sedentary/office based, food marketing practices and an increase of childh… https://t.co/CFv0kPOGWw CartuneNetwerk Sun Nov 13 15:25:28 +0000 2022
In @McDonalds' largest global campaign to date, focused on the World Cup, Jason Sudeikis, @KhabyLame, @ITZYofficial… https://t.co/RPQwMAhkkJ Adweek (from New York City) Tue Nov 15 00:45:00 +0000 2022
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