Saturday, November 19, 2022

Food Marketing and Research on Kids Lacks Government Oversight

Lax industry self-regulation and no rules on research leave children vulnerable to marketing of unhealthy food, according to a new analysis

Federal regulations ban tobacco companies from advertising to kids and prohibit profanity on television before 10 p.m. But what is protecting children from predatory advertising of junk food, especially with sneaky online marketing tactics like the use of influencers?

Author: NYU Web Communications
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Negotiating For Marketing Professionals: Tips For Securing More Clients

Jennifer Walton is the Chief Brand Officer for SkyNow Consulting - a marketing and brand strategy organization with a special focus on diversity, equity and inclusion. Her work centers on helping mid-to-large size organizations develop effective marketing strategies.

Walton began by sharing how for many organizations, marketing is simply viewed as an expense. She likes to begin her conversations by reiterating the value a solid marketing strategy can have to increasing revenue and achieving top of the line growth. From there, she emphasizes her expertise.

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Publisher: Forbes
Date: 2022-11-18
Author: _____
Twitter: @forbes
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Marketing in a recession: How to avoid 5 common mistakes

Unless you're a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure.

These emotions may help some marketers achieve hyper-focus. But they’re also leading many to make hasty decisions that run counter to the short- and long-term health of their businesses.

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Publisher: Search Engine Land
Date: 2022-11-18
Author: Laura Schiele
Twitter: @sengineland
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Top 100 accounting firm brings back Kyle Shumate in chief marketing officer role - LINK nky
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Publisher: LINK nky
Date: 2022-11-18T20:21:02 00:00
Author: Staff Report
Twitter: @linknky
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10 successful marketing collabs—and how they changed the industry - KESQ

Ever wonder what led to Taco Bell partnering with Frito Lay? Or why a luxury brand teamed up with Target?

Some alliances proved hugely profitable, while another marketing collaboration opened doors for college athletes to generate income off their personal brand.

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Publisher: KESQ
Date: 2022-11-19T08:21:58 00:00
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Beer, sport, men: Inside the 'Holy Trinity' of alcohol marketing | World Cup | Al Jazeera

There is a great cultural irony in sports fans standing around commenting on the prowess of professional athletes while holding a beer in their hand, academic Lawrence Wenner wrote 30 years ago.

From podium celebrations with champagne to locker-room shenanigans and sports bars, alcohol, sports – and a certain interpretation of masculinity – have long been commodified together as a tripartite, co-dependent culture.

Date: 2022-11-19T11:45:55
Author: James Brownsell
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Tips for marketing in a post-pandemic environment   - The Business Journal

The COVID-19 pandemic required a quick shift for professional marketers that has given way to a new toolbox and playbook for success. Photo by Campaign Creators on unsplash.com

In response to the COVID-19 pandemic, business marketing strategies were forced to change, shifting focus from more of a responsive effort to a significantly more proactive approach, in particular revolving around social media and an online presence.

Publisher: The Business Journal
Date: 2022-11-17T14:39:48 00:00
Author: Ben Hensley
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How the pandemic changed marketing for McDonald's - Insider Intelligence Trends, Forecasts & ...

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

For one of the world's largest restaurant chains, the pandemic changed everything. Indoor dining was closed. Lockdowns shut down traffic. But it wasn't just operationally: McDonald's was just starting to work with a new agency, Wieden + Kennedy, when the US felt the COVID-19 crush.

Publisher: Insider Intelligence
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3 Marketing Strategies for the Evolving Market

The world is changing quickly, and so is the overall marketplace. Here are three fundamental tenets to ensure companies can evolve alongside their market and succeed in their business efforts.

"To be at the forefront of technology and innovation, we must be willing to not only embrace change but lead it."

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Publisher: Entrepreneur
Date: 2022-11-17T19:30:00 00:00
Author: Jaxon Parrott
Twitter: @Entrepreneur
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Kartel Music Group - Digital Marketing & Advertising Manager (UK) - Music Business ...

Kartel Music Group is seeking a highly motivated and experienced Digital Marketing & Advertising Manager to join its growing Marketing Agency; Kartel Marketing Agency.

The Digital Marketing & Advertising Manager role will work closely with a roster of independent artist and label clients leading their digital, social media & content marketing goals and objectives.

Publisher: Music Business Worldwide
Date: 2022-11-19T17:14 00:00
Twitter: @musicbizworld
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System Unknown NFT Collection


#NFT #ETH #nftgiveaways #nftcommunity #Giveaways #NFTPromotion #ART

https://opensea.io/collection/systemunknown

Check out the System Unknown artwork. Click here.



Earth is nice. We want it.





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