Tuesday, November 15, 2022

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns.

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Publisher: Search Engine Journal
Date: 2022-11-14T09:15:55 00:00
Author: Jonathan Befort
Twitter: @sejournal
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Analytics is changing. How are you keeping pace? | CIO

Analytics have evolved dramatically over the past several years as organizations strive to unleash the power of data to benefit the business.

Modern analytics is about scaling analytics capabilities with the aid of machine learning to take advantage of the mountains of data fueling today’s businesses, and delivering real-time information and insights to the people across the organization who need it.

Publisher: CIO
Date: November 14 2022
Twitter: @CIO
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Senior finds future in data analytics - News

"I wasn't really sure what I wanted to do," she said. "I just kept taking math courses because I liked them, but I had no idea what a career in math looks like."

Gillaspy turned to her mother, a former career counselor at Washington University in St. Louis, Missouri, for advice. What she said would lead to an undergraduate research project, a minor, a summer internship and, ultimately, a job offer.

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Publisher: News
Date: 2022-11-11T20:44:31 00:00
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How Predictive Analytics Keeps Government Agencies One Step Ahead | StateTech Magazine

Not long ago, IT departments used only a ping to test the speed and health of their networks. Over the past few years, advanced network analytics changed the game, providing state and local governments keen insight into network performance and where things might go awry.

"Where we came from, there was pretty much nothing. We were manually digging through logs," says Steve Pollock, network administrator for the town of Newington, Conn. When something went wrong, it required time-consuming sleuthing to figure out why.

Publisher: Technology Solutions That Drive Government
Date: AAB1A3536B158149960B8847B13E464D
Reference: (Read more) Visit Source



Hayley Munro Joins Pyramid Analytics as Vice President | citybiz

Munro held leadership roles at FICO (NYSE: FICO), an analytics software company, where she was Managing Director and Vice President of Global Customer Success.

Munro has responsibility for the performance and growth of Pyramid's Customer Success program. The primary mission of the team is to provide rapid time to value for customers by ensuring on-time, on-budget deployment of the Pyramid Decision Intelligence Platform.

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Publisher: citybiz
Date: 2022-11-14T18:44:14 00:00
Author: WilliamHarris
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Using Geospatial Technology And Analytics To Unlock Hidden Value

GLAZE: Maps naturally bring people together. We're all used to throwing a big map down on a table and gathering around it.

LENAHAN: How does incorporating geospatial technology in property analysis improve collaboration between people and teams?

GLAZE: We've all seen it, right? You create a map or dashboard, and you put it up on a screen and you just see the excitement on people's faces. They can see the connections – like this data set and that data set and how they fit together – or how there may be unanticipated benefits.

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Publisher: Forbes
Date: 2022-11-14
Author: Brian Cross
Twitter: @forbes
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Apple analytics data sent with or without consent; lawsuit filed

A security researcher has discovered that Apple analytics data is collected and sent from iPhones , whether or not users consented during the setup process. The amount of data collected was described by the researcher as “shocking.”

A class action lawsuit has now filed, which says that Apple’s privacy promises are “completely illusory” …

Publisher: 9to5Mac
Date: 2022-11-14T12:26:36 00:00
Author: Ben Lovejoy
Twitter: @9to5mac
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Global BPO Business Analytics Market Size to grow USD 71.60

New York, United States , Nov. 14, 2022 (GLOBE NEWSWIRE) -- The Global BPO Business Analytics Market Size was valued at USD 16.8 Billion in 2021, the market is projected to grow USD 71.60 Billion in 2030, at a CAGR of 22.06%.

Many firms are interested in BPO not only because of the skills and financial aspects but also because it can deliver almost immediate solutions. Many business analytics disciplines are already available in a manner that may be applied to specific company situations right now.

Publisher: GlobeNewswire News Room
Date: 11/14/2022 11:00:00 AM
Author: SPHERICAL INSIGHTS LLP
Twitter: @globenewswire
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The Power of Data Analytics for Tourism Ministries and their Industry Partners - CEOWORLD magazine

With the surge of data analytics capabilities, the time to seize this opportunity and reimagine tourism, is here. Indispensable data insights gained, can aid government agencies not only to engage visitors, but also, it can shed light on their tourism investment.

Likewise, local tourism suppliers can get a better understanding of customer preferences and behavior. Data analytics provides them the opportunity to understand trends, predict demand more accurately and improve the traveler's experience with customized actionable marketing strategies.

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Publisher: CEOWORLD magazine
Date: 2022-11-14T14:19:01 00:00
Author: Dr Rudy Cardona
Twitter: @ceoworld
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Trance Party Event Tickets

A Concert Like No Other


Hop aboard a shuttle to Kepler-1649c. Be there to welcome new lifeforms into the universe. All passengers must have a verified event ticket. There are 10,000 tickets in circulation so no need to panic. Limited seating available per trip. There will be multiple flights each hour shipping off from the NORAD Space Port in Iceland.

Event tickets are non refundable & non transferable (except on the black market. Call Sal with questions.) An event ticket can be reused for up to 9900 yearly transactions.

No sandals allowed on flight. Adults only. Kittens must show a custodian's ID at the gate. You are not allowed to get married while aboard the shuttle. Please arrive early if you are wearing jeans.

NB: EVENT TICKETS CONTAIN A PRIVATE ANONYMOUS DIGITAL IMPRINT.

Reserve your spot. Click here.




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