Wednesday, November 23, 2022

Heritage Foundation's $1.3M Ad Buy Opposes 'Respect for Marriage Act’

The ad—which will run on Fox News for five days and during college football and NFL games in Iowa, Indiana, West Virginia, and Wyoming over Thanksgiving weekend—highlights the "unnecessary and divisive" nature of the “deceptively named” bill. 

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Publisher: The Daily Signal
Date: 2022-11-23T17:10:48 00:00
Author: Virginia Allen
Twitter: @dailysignal
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Video Balenciaga pulls controversial ad - ABC News
Publisher: ABC News
Author: ABC News
Reference: (Read more) Visit Source



Balmain 'Fine Jewelry' 2022 Ad Campaign | The Impression

Shooting in shadowy black and white except for the gold of the jewelry, Fernandez captures his models in attitudes of reflective power.

The campaign is strangely quite visually similar to Prada’s recent recycled gold jewelry campaign .

Still, the campaign does a clear and focused job at conveying the collection’s visual presence and conceptual power.

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Publisher: The Impression
Date: 2022-11-22T19:35:35 00:00
Author: Mark Wittmer
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ET Money's campaign addresses the struggle users face while growing their money: Best Media Info

ET Money, the wealth tech app, has launched a new brand campaign to end users' constant struggle while managing and growing their money. This new marketing blitz was launched at the onset of the FIFA World Cup 2022 in Qatar, for which ET Money is the associate broadcasting sponsor.

Publisher: www.bestmediainfo.com
Date: November 23 2022 14:59 PM
Twitter: @bestmediainfo
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Fact check: Argentine boy starred in vaccine ad unrelated to COVID-19

Publisher: USA TODAY
Author: Hannah Hudnall
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Study Finds 15 Percent of Ad Spend on High-Carbon, Low-Visibility Websites - VideoWeek

Marketers are wasting around 15 percent of ad spend on “made-for-advertising” websites, according to a new study by Ebiquity and Scope3, causing high volumes of carbon emissions and no real benefit to brands.

The websites in question are said to crowd the screen with ads and low-quality content that tends to be pirated, AI-generated or “just terrible”, in the words of Ebiquity CPO Ruben Schreurs.

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Publisher: VideoWeek
Date: 2022-11-23T17:50:07 01:00
Author: Dan Meier
Twitter: @videoadnews
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Tampax Joke Inspires Campaign To Cancel The Brand

On Monday, the company tweeted from its verified account, “You’re in their DMs. We’re in them. We are not the same.”

The lighthearted, if dirty, joke surprisingly launched a campaign to cancel the world’s oldest commercial tampon brand. The #BoycottTampax campaign appears to be inspired by transphobia over Tampax hiring nonbinary people for an ad campaign months ago.

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Publisher: The Daily Dot
Date: 2022-11-22T21:50:39 00:00
Author: Claire Goforth
Twitter: @dailydot
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