Wednesday, November 2, 2022

The New Role Of Marketing: Drive Business Growth By Reimagining Customer Engagement

To compete in this novel economy, companies need to move faster, innovate, and understand and even anticipate the unique needs and expectations of the people who shape their markets.

It appears that marketing is rising to the occasion with 87% of marketers saying their work provides greater value now than it did a year ago.

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Publisher: Forbes
Date: 2022-11-01
Author: Brian Solis
Twitter: @forbes
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What is content marketing?

Search Engine Land » SEO » What is content marketing? Defining marketing's present and future

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising.

Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.

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Publisher: Search Engine Land
Date: 2022-11-01
Author: Julia McCoy
Twitter: @sengineland
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Matter Made CEO Talks Post-Pandemic Marketing, Millennials, And Future Trends

Many successful SaaS unicorns find themselves scrambling to cobble together marketing strategies as ... [+] they navigate skyrocketing growth and increasing demand.

I recently had a chance to chat with Matter Made founder and CEO Elias Rubel, where we discussed recent changes in post-pandemic marketing strategies, how millennials factor into the marketing mix, and what marketing trends we can look forward to in the next few years.

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Publisher: Forbes
Date: 2022-10-31
Author: Jeff Fromm
Twitter: @forbes
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Authenticity and Accessibility Are Today's Hottest Marketing Strategies | Inc.com

Canadian-born actress Shay Mitchell's transition from actor to entrepreneur  has been one of the smoothest I've witnessed in recent memory. Throughout seven seasons, world traveler and mom Mitchell portrayed Emily Fields in the mystery-thriller Pretty Little Liars.

Even though Mitchell was on our television screens for seven years, being on television does not guarantee success in every business endeavor you embark on. The way Mitchell's company Beis has made its mark in the luggage market is pretty remarkable.

Publisher: Inc.com
Date: 2022-11-01 16:00:00
Author: Wayne Ayers
Twitter: @Inc
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NCET Biz Tips: What's coming in digital marketing? | Serving Northern Nevada
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Twitter: @NNBizWeekly
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TikTok Shares New Insights to Assist in Marketing Campaign Planning | Social Media Today

TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising, and how they can tap into the power and influence of TikTok to maximize their promotions.

To help with this, TikTok recently commissioned a new set of measurement studies with third-party partners, across various verticals, for a new series that it's calling ' TikTok Works ', which will provide key insights and guidance notes for marketers and advertisers looking to make best ...

Publisher: Social Media Today
Date: 2022-11-01
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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SBJ Marketing: Brands double down on cause-focused efforts

Today's newsletter checks in from the Association of National Advertisers' Masters of Marketing conference in Orlando.

After years of attending the biggest annual gathering of CMOs in the country, I've become inured to hearing marketing’s glitterati tout the value of cause-related efforts.

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Twitter: @sbj
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SPC wins five marketing awards at district conference

LUBBOCK, Texas (NEW RELEASE) - The South Plains College's Marketing and Communications recently won five Medallion Awards from District 4 of the National Council for Marketing and Public Relations. The conference was held at the Magnolia Hotel on Oct. 20–22 in Houston.

"Energize Your Marketing" was the theme of the conference. District 4 is made up of community colleges in Wyoming, Colorado, New Mexico, Texas, Oklahoma and Arkansas.

Publisher: https://www.kcbd.com
Twitter: @KCBD11
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