Thursday, December 1, 2022

Social Media Marketing That Leads To Conversions

There are many factors at play when it comes to social media marketing and paid advertising.

"The quest for a quick dopamine hit has never been as severe as it is now with the surge of video content across social platforms," says Ogborn. She emphasizes that brands have two factors working against them when it comes to paid social media marketing.

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Publisher: Forbes
Date: 2022-11-30
Author: Jia Wertz
Twitter: @forbes
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Creator Marketing: Why it's a Must and How to Differentiate Your Brand | Sprout Social

There is no denying that content creators have shifted the world of social media and marketing.

In this article we'll lay out why creator marketing is a must for marketers over the next year. We'll also give you tips on how to craft a creator marketing strategy and answer frequently asked questions.

Publisher: Sprout Social
Date: 2022-11-30T16:00:48 00:00
Author: Jamia Kenan
Twitter: @SproutSocial
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Coke names new marketing lead for North America amid strategy shift | Marketing Dive

Coke plans to kick off the new year with several executive transitions, including naming a new top marketer for North America. Moin is tasked with developing consumer-first storytelling that increases brand recognition and growth.

Moin's history with the beverage giant dates back to the '90s. He has previously held roles focused on regions like China . The internal announcement praised his "wealth of marketing and general management experience from around the world.

Publisher: Marketing Dive
Date: 2022-11-30
Author: Peter Adams
Twitter: @marketingdive
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[Book Review] Ann Handley’s Not-To-Be-Missed Guide to Better Marketing Writing | CustomerThink

Ann Handley's new book, Everybody Writes:  Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., 2022), was released last month, just in time for astute marketers to add it to their wish list for the upcoming holidays.

Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. That way, you can start applying Ann's principles to improve your writing at the beginning of the new year.

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Marketing To Gen Z: How To Do It The Right Way

For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?”

Now, the wheels are turning, and the primary goal of many marketers is to reach a new, content-hungry generation of consumers. And the question is: how do we target our marketing to Gen Z?

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Publisher: Search Engine Journal
Date: 2022-11-29T09:15:07 00:00
Author: Alex Macura
Twitter: @sejournal
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B2B Marketing Trends to Watch for 2023 - Insider Intelligence Trends, Forecasts & Statistics

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

Younger, digital-first buyers want experiences that mirror their B2C journeys. Millennials and Gen Zers are now dominant in B2B buying committees. These age cohorts prioritize vendors that are easy to engage with and expect to manage their journey on their own terms.

Publisher: Insider Intelligence
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Ugg's Feel House Was a PR Stunt. Now, It's 'Crucial' Marketing

The California-based brand—known for its shearling boots and cozy apparel—stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand's full assortment.

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Date: 2022-11-30T15:39:09-05:00
Twitter: @adweek
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5 Crypto Marketing Fails and How to Avoid Them

Brands need a fail-proof crypto marketing plan to confirm their project is not just seen but goes viral . While working with numerous crypto brands, I've learned that a solid crypto marketing strategy is quintessential for the success of every crypto project .

Did you know the first-ever bitcoin transaction took place via a discussion on Bitcoin Talk ? In 2010, a user named "liazlo" offered 10,000 bitcoins to buy two pizzas and successfully achieved this milestone.

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Publisher: Entrepreneur
Date: 2022-11-30T18:30:00 00:00
Author: Karishhma Mago
Twitter: @Entrepreneur
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12 Powerful Email Marketing Tips You Need to Know

If you don’t know where to begin or want to improve your current workflow, this article is for you.

Your lead magnet should grab visitors’ attention right away. That means making it interesting, unique, and relevant to the business.

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Publisher: Search Engine Journal
Date: 2022-11-29T10:45:09 00:00
Author: Ingrid Adames
Twitter: @sejournal
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Why Spotify makes Wrapped its annual marketing moment - Digiday

Spotify Wrapped, one of the streaming platform’s biggest marketing campaigns of the year, is the gift that keeps on giving, both for users and Spotify’s marketing goals.

It’s an awareness campaign that utilizes user data to serve up users’ favorite songs, albums and podcasts to be shared across social media platforms via the app, engaging more than 120 million users last year, according to Spotify.

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Publisher: Digiday
Date: 2022-12-01T05:01:00 00:00
Author: Kimeko McCoy
Twitter: @digiday
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Trance Party Event Tickets

A Concert Like No Other


Hop aboard a shuttle to Kepler-1649c. Be there to welcome new lifeforms into the universe. All passengers must have a verified event ticket. There are 10,000 tickets in circulation so no need to panic. Limited seating available per trip. There will be multiple flights each hour shipping off from the NORAD Space Port in Iceland.

Event tickets are non refundable & non transferable (except on the black market. Call Sal with questions.) An event ticket can be reused for up to 9900 yearly transactions.

No sandals allowed on flight. Adults only. Kittens must show a custodian's ID at the gate. You are not allowed to get married while aboard the shuttle. Please arrive early if you are wearing jeans.

NB: EVENT TICKETS CONTAIN A PRIVATE ANONYMOUS DIGITAL IMPRINT.

Reserve your spot. Click here.




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