Tuesday, January 3, 2023

5 Lessons For New Digital Marketing Agency Owners

Having a successful digital marketing agency gives me a good feeling. I am proud of what I have achieved over the last 20 years. However, that time hasn't been without setbacks and mistakes. We should always learn from our mistakes, but I didn't have to make every mistake that I made.

When I first started in digital marketing, I thought I had to provide instant success and monitor every moment of a campaign. This led to a great deal of stress and mismanaged client expectations. Through trial and error, I learned that campaign returns are ephemeral.

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Publisher: Forbes
Date: 2023-01-03
Author: Denis Sinelnikov
Twitter: @forbes
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This day in search marketing history: January 3

Search Engine Land » Search marketing history » This day in search marketing history: January 3

A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For , Google told Search Engine Land:

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Publisher: Search Engine Land
Date: 2023-01-03
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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Four key bank marketing trends for 2023 | ABA Banking Journal

Marketers are being called upon like never before to assist business lines in achieving their sales objectives.

Bank marketers thought they could catch their breath once the pandemic settled down.
They were wrong!

Who would have thought six months ago that we would be seeing deposit rate wars being fought in our markets? But here we are as pandemic stimulus deposits flow out of the bank, and lending demand continues.

Publisher: ABA Banking Journal
Date: 2023-01-03T11:00:46 00:00
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Amid an economic downturn, health system marketing execs are shifting their strategy

As the healthcare industry continues to deal with a post-pandemic recovery that has been fraught with provider and staffing shortages , it is now dealing with an economic downturn that seems unavoidable.

Sandra Mackey. Chief Marketing Officer of Bon Secours Mercy Health (Cincinnati): As an industry and as marketers, it is our responsibility to be nimble in periods of economic uncertainty, and our ability to provide high quality care across our communities depends on it. 

Author: Naomi Diaz
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Weis Markets promotes Amanda Bauman to director of marketing

Amanda Bauman has been elevated to director of marketing at Weis Markets after leading the Mid-Atlantic grocer's digital marketing efforts.

Sunbury, Pennsylvania-based Weis Markets announced late last month that Bauman takes over from Maria Rizzo, who in November was promoted to vice president of marketing and advertising . In her new role, Bauman oversees loyalty marketing, data analytics, social media and digital marketing ...

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Publisher: Winsight Grocery Business
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Effective Strategies for CBD Company Marketing

A product getting the attention of a worldwide market is rare. That is exactly what has happened with cannabidiol (CBD) as it continues to grow in popularity.

The CBD industry is growing at a rapid pace, and companies must use effective strategies to keep up with the competition. With this in mind, it is important for CBD businesses to create a comprehensive marketing plan that will help them reach their target audience and stand out from the crowd.

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10 Crucial Tips and Benefits for In-House Marketing

A look at the advantages of in-house marketing for brands, best practices and how to know if it's right for your business.

Have you considered an in-house marketing strategy for your brand? If so, you're not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches.

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Publisher: Entrepreneur
Date: 2023-01-02T19:00:00 00:00
Author: Adam Chandler
Twitter: @Entrepreneur
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Reinventing Marketing cartoon - Marketoonist | Tom Fishburne

My last cartoon before the holidays was about playing it safe .  The other extreme is complete reinvention.

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten."

Publisher: Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Date: 2023-01-02T18:06:47 00:00
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Apple TV+ Names Ricky Strauss Its New Head of Marketing

On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing.

The exec will be part of Apple's marketing communications team under the department’s vice president Tor Myhren, working closely with several teams, including the heads of programming and publicity and awards.

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Date: 2023-01-03T12:13:23-05:00
Twitter: @adweek
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Trance Party Event Tickets

A Concert Like No Other


Hop aboard a shuttle to Kepler-1649c. Be there to welcome new lifeforms into the universe. All passengers must have a verified event ticket. There are 10,000 tickets in circulation so no need to panic. Limited seating available per trip. There will be multiple flights each hour shipping off from the NORAD Space Port in Iceland.

Event tickets are non refundable & non transferable (except on the black market. Call Sal with questions.) An event ticket can be reused for up to 9900 yearly transactions.

No sandals allowed on flight. Adults only. Kittens must show a custodian's ID at the gate. You are not allowed to get married while aboard the shuttle. Please arrive early if you are wearing jeans.

NB: EVENT TICKETS CONTAIN A PRIVATE ANONYMOUS DIGITAL IMPRINT.

Reserve your spot. Click here.




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