"Free trial." "Easy cancellation." "No obligation." Welcome to the Roach Motel.
Federal and state consumer agencies including the FTC and the Consumer Financial Protection Bureau have reported a surge in complaints of deceptive or fraudulent tactics, especially from older consumers.
Ploys to convince consumers to give up information are common and have been dubbed "Zuckering" after Mark Zuckerberg, founder of Facebook, the most prolific information collecting operation in existence.
This day in search marketing history: January 28
in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites.
We know from Google that featured snippets were introduced in January 2014 . We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature.
3 email marketing shifts to make in 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever.
The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e.
How Tech Can Power A Customer-Driven Alternative To Conventional Marketing
For modern startups, every lead counts as they strive to meet their revenue KPIs with shrinking marketing budgets.
One trending tool in this area that my own team uses often is the CPQ (configure price quote). This is a type of software application that enables sales teams to produce faster, more accurate quotes for prospects by streamlining and automating administrative tasks.
Why we care about marketing compliance
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection.
The 21st century changed much of that. Data got faster, cheaper and more voluminous.
How do green marketing and sustainable marketing differ? | TechTarget
As consumers show increased interest in organizations' environmental and social practices, such as efforts to reduce carbon emissions and labor exploitation, many organizations have begun to change how they conduct business and market themselves.
Green and sustainable marketing can help organizations appeal to a growing base of environmentally and socially conscious consumers, employees and investors.
This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
We've all heard the interview question, "Where do you see yourself in five years?" Marketers routinely take that question and apply it to their marketing strategies. They figure out what they want to achieve and then develop actionable steps to get there.
County Should Pursue Airport Marketing Study | News, Sports, Jobs - Post Journal
I am encouraged that the county is talking about a marketing study regarding air service at the Jamestown airport.
For years, the tail has wagged the dog ….. getting proposals from airlines about what they wanted to do and where they wanted to fly.
To The Reader's Forum: The Jan. 19 P-J ran an AP article titled, "Shooting By 6-Year-Old Raises Complex ...
Evolve your D2C brand with 9 digital marketing techniques
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