Monday, January 23, 2023

How To Create Superfans—Your Very Best Customers

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Publisher: Forbes
Date: 2023-01-22
Author: Shep Hyken
Twitter: @forbes
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Why DTC brands like Lunya are introducing new brands to its customers

Before launching Lunya's The Rest Shop last fall, founder Ashley Merrill wanted to try everything she could to curate a top-notch assortment of sleep hygiene products.

"In some ways, we’ve become a really trusted brand in rest. And so we felt like we were in the right credible position to help our guests and customers sift through all the products out on the market to determine what really are the best things," said Merrill.

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Publisher: Modern Retail
Date: 2023-01-23T05:00:49 00:00
Author: Melissa Daniels
Twitter: @ModernRetail
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Bloomberg - Are you a robot?
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Customers Want What DTC 3.0 Can Offer

The events of recent years have truly put the DTC industry to the test. And while brands have been scrambling and trying to find something that sticks, especially with a market that is equally struggling with oversaturation, perhaps the answer lies in something new entirely.

Bryan Mahoney: If the DTC 2.0 era was defined by easy customer acquisition and cheap Facebook ads, DTC 3.0 is defined by a more substantial connection to customers, and a real reliance on first-party data.

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Publisher: Forbes
Date: 2023-01-20
Author: Gary Drenik
Twitter: @forbes
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Binance Says Signature Bank Won't Support Transactions for Crypto Exchange Customers of Less Than ...

Signature Bank will not handle transactions of less than $100,000 for crypto exchange customers, according to a statement from exchange giant Binance.

Binance said that 0.01% of our average monthly users were serviced by Signature Bank, and that it was actively working to find an alternative solution."

Date: 2023-01-23T04:08:18.444Z
Author: James Rubin
Twitter: @coindesk
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McDonald's just launched a brilliant new way for customers to save money | ZDNET

It suddenly had an even more captive market, prepared to pay a little bit more just to get familiar food quickly.

This is a little uncomfortable for a brand that has always claimed to represent value. But what can any fast-food purveyor do to make customers feel even a little better?

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Publisher: ZDNET
Twitter: @ZDNET
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2023 Ford Bronco Customers Can Get $2500 If They'll Change Orders

Customers who don't want to modify their reservation will have to accept one of four options. As mentioned, there's the $2500 rebate. Customers can also just cancel their reservation and get their original $100 deposit back.

Publisher: Car and Driver
Date: 2023-01-22T17:08:00Z
Twitter: @CARandDRIVER
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Entergy La. customers to pay $1.5B for Ida repairs - American Press | American Press

About a million customers of an electric utility in Louisiana will cover more than $1.4 billion in repair costs related to Hurricane Ida.

Entergy Louisiana said residential customers will see about $5.50 added to their monthly bill for the next 15 years to cover the remaining costs of damaged equipment and the thousands of workers who rushed to restore power after the August 2021 storm, Louisiana news outlets reported.

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Publisher: American Press
Date: 2023-01-22T16:46:30 00:00
Author: Associated Press
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Lockheed Martin eyes international customers for GPS augmentation systems - SpaceNews

WASHINGTON — The availability of a new GPS navigation signal for civilian users is creating market opportunities in so-called satellite-based augmentation systems — known as SBAS — that countries around the world are developing or upgrading to support transportation and other industries, said ...

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Publisher: SpaceNews
Date: 2023-01-22T11:22:32 00:00
Author:
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How AT&T Customers Could Be Eligible for a Refund – NBC Chicago
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Publisher: NBC Chicago
Date: 2023-01-22T19:03:34 00:00
Twitter: @nbcchicago
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Army of the Alien Monkeys


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