Tuesday, January 24, 2023

Lead moving forward with digital marketing presence | Local News | bhpioneer.com

LEAD — A collaborative marketing plan between the city and the chamber is aimed to boost visitor interest in Lead.

Lead City Commissioner Kayla Klein told members of the commission Dec. 17 that the plan will redirect $10,500 that the city has spent on billboards in previous years, and put that money directly into digital advertising.

Publisher: Black Hills Pioneer
Author: Wendy Pitlick Black Hills Pioneer
Twitter: @bhpioneer
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Revenue Alignment: How Sales And Marketing Can Drive Growth Together

It's an open secret that sales and marketing teams don't always get along. They often chase different metrics and goals that keep them working toward different outcomes.

Revenue alignment gets sales and marketing teams working together for the same goal: increased revenue. Rather than spinning their wheels separately, each team is working in lockstep to achieve company goals together.

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Publisher: Forbes
Date: 2023-01-24
Author: Trinity Nguyen
Twitter: @forbes
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5 Ways Brands Can Create A 'Glocal' Marketing Strategy

When it comes to marketing your product or service on a global scale, there is no one-size-fits-all. One key difference between a brand that successfully navigates the global market and a brand that fails is tested by how well it adapts its marketing campaigns to fit local audiences.

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Publisher: Forbes
Date: 2023-01-24
Author: Sebastien Bardoz
Twitter: @forbes
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This day in search marketing history: January 24

In a disclaimer (posted by Aron Levy) the company said it didn’t “guarantee or promise any particular results from implementing these changes" made by its experts.

As Levy put it on Twitter , Google was basically saying: “we’re gonna start messing with your accounts in a week unless you explicitly say no.”

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Publisher: Search Engine Land
Date: 2023-01-24
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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Uncomplicating Digital Marketing Technology Terms

Do you remember the For Dummies books that were popular years ago? Were they incredible pieces of literature?

As someone who's been in the marketing technology industry for over a decade, I've met my fair share of people who try to use terminology without understanding its meaning.

So, let's talk about some of the terms we use in marketing technology, what they mean and, most importantly, how to uncomplicate them for your clients.

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Publisher: Forbes
Date: 2023-01-24
Author: Nataliya Andreychuk
Twitter: @forbes
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Aviatra Accelerators hires new marketing strategist and program manager - LINK nky

Aviatra Accelerators, a nonprofit accelerator dedicated to empowering women-owned businesses, has hired a new marketing strategist and program manager.

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Publisher: LINK nky
Date: 2023-01-23T20:53:59 00:00
Author: Staff Report
Twitter: @linknky
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Everything You Should Know About Marketing Degrees – Forbes Advisor

Earning a bachelor's degree in marketing helps learners grasp the essential concepts needed to build a career in marketing or a related field. If you're thinking about earning a marketing degree, there are a few key factors to consider.

This article discusses typical admission requirements, concentration offerings and potential marketing careers for students pursuing this degree.

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Publisher: Forbes Advisor
Date: 2023-01-23T13:33:45-05:00
Author: Sheryl Grey
Twitter: @forbes
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Sensedia Names Lisa Arthur Chief Marketing Officer as the Company Expands its Reach in North America

Sensedia, a global leader in delivering API solutions for companies adopting a more digital, connected, and open strategy, today announced that Lisa Arthur has joined the company as Chief Marketing Officer.

"Lisa brings proven experience through her advisory work with AI-based start-ups and fast-growth international brands like Sensedia and has served previous CMO roles with Akamai, Teradata/Aprimo and Relativity, making her the ideal marketing leader to support the company's growth and success as ...

Twitter: @YahooFinance
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Video Marketing: An In-Depth Guide For Every Business Owner Today

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade.

Video marketing is a hot discussion topic and a focus area for every marketing team, irrespective of the industry or size of the organization.

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Publisher: Search Engine Journal
Date: 2023-01-23T09:15:39 00:00
Author: Vivek Nair
Twitter: @sejournal
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Check out the System Unknown artwork. Click here.



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