Sunday, January 8, 2023

Marketing Transformation in 2023: E-Commerce a Critical Driver

Marketing Transformation in 2023; as we move into a new and exciting year in the marketing discipline, e-commerce marketing will continue to transform marketing, according to the brand marketers in the Portada network .

Audience, Assets, Access, Attribution and Automatization are the five pillars of marketing transformation, according to Lizard Global.

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Date: 2023-01-08T16:41:00 00:00
Author: Editorial Staff portada_online
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This day in search marketing history: January 8

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you'll need to switch to intent research as a practice.”

Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said:

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Publisher: Search Engine Land
Date: 2023-01-08
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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Future Tech Hires Dell Channel Marketing Rock Star Mary Catherine Wilson As Part of $1B Sales ...
Publisher: CRN
Date: January 06 2023 01:43 PM EST
Author: Steven Burke
Twitter: @CRN
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How Hisense Uses Sports Marketing to Build Brand Recognition - SPONSOR CONTENT FROM HISENSE

Whether they watched on TV or came to Doha to cheer in person, football fans from around the world left the FIFA World Cup Qatar 2022 TM with a lasting impression of the Official Sponsor brands whose names appeared continually on the electronic boards surrounding every pitch.

Publisher: Harvard Business Review
Date: 2023-01-06T10:58:53Z
Twitter: @harvardbiz
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Bloomberg - Are you a robot?
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Rowan EDC hires new marketing and communications manager - Salisbury Post | Salisbury Post

SALISBURY — The Rowan Economic Development Council has hired Mollie Ruf as the organization's new marketing and communications manager.

She is joining the Rowan EDC team after working for the past six plus years at Miller Davis, Inc., where she served as director of digital services. Ruf replaces Jay Garneau who recently relocated to Miami, Florida.

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Publisher: Salisbury Post
Date: 2023-01-08T05:00:55 00:00
Author: Charlie Drape
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Marketing trends for Jan. 6, 2023 | Ad Age

High Noon: The 3-year-old vodka-based seltzer is now the largest spirits brand in the U.S., surpassing Tito’s Vodka, according to a new report from liquor trade publication Shanken News Daily. The E.&J.

lmao equinox new campaign basically saying "y'all lazy for this resolution bullshit" is so tone deaf it's gross pic.twitter.com/X7DQdOl3JQ

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Publisher: Ad Age
Date: 2023-01-06T05:00:00-0500
Author: https www facebook com
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Can Content Marketing ROI Beat Inflation?

Prices for quality content marketing aren't exempt from this raise. Agency owners have long evaluated the rising price of relevant goods and services and have tried their best to convey those price increases to clients in fairness. Yet, again, agency experts know the truth: Prices are rising.

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Publisher: Forbes
Date: 2023-01-04
Author: Matthew Lopes
Twitter: @forbes
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Broncos name Hailey Sullivan as Chief Marketing Officer

ENGLEWOOD, Colo. — The Denver Broncos on Wednesday named Hailey Sullivan as Chief Marketing Officer, it was announced by President Damani Leech.

Sullivan has a diverse background in brand development and marketing with a proven track record building meaningful connections between brands and fans. In her role, she is responsible for deepening the Broncos' relationship with current fans and engaging the next generation of fans.

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Twitter: @
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