In an ever-changing landscape, today's marketers are required to stay on their toes. As technologies advance and business conditions shift, so do the components that make up an effective marketing strategy.
As a fractional CMO at a number of growing startups, I too must stay on top of the constant evolution of the marketing space, strategies, tactics and tools to provide accurate and timely marketing guidance.
2023 Predictions: How data will change marketing in the new year
In the new year, many of the priorities remain the same, but the stakes are even higher. Here are some ways data will change marketing in 2023.
"The loss of third-party data means an increased value in first-party data, which requires organizations to build trust within their community of users and data owners," said Prateek Kapadia, CTO of marketing AI company Flytxt.
A Case For Authentic Marketing: Instagram's Candid Stories
There's a trend of brands moving away from overly stylized, heavily filtered content to portray a more organic feel. The cue is it's no longer about you or your product. Relatable, raw imagery of your product, employees or office is what can set you apart.
With Candid Stories, Instagram users will get a notification at random times of the day to capture and share a selfie within two minutes. Within two minutes, the app's front and back-facing cameras will open, and Instagram users can snap pictures simultaneously.
30 Content Marketing Statistics You Should Know
Content continues to rule most marketing strategies, and there is evidence to support my assertion.
Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.
How to propel long-term marketing success in a recession - SmartBrief
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers' needs.
With economic uncertainty abound, it's understandable that marketers have worries. Worries about meeting targets, keeping their resources and reaching customers with limited budgets.
This day in search marketing history: January 6
The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines.
At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google's Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011.
AM Best to Host IMCA/AM Best Marketing Leader Lunch with HUB International’s Ellina Shinnick ...
5 Marketing Tips to Position Your Brand for Success in 2023
Total Retail recently published its Top 50 Tips of 2022 report . This annual feature includes advice on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including marketing.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
.@RetroHunters will evolve the Web3 marketing scene forever. Our "Arcade Token System," a socially driven currency… https://t.co/5HcVAD4rHY yrn1ck (from Ethereum ) Sun Jan 01 23:06:13 +0000 2023
NEW: Social Media Marketing Trends for 2023: Predictions From the Pros w/ @LisaDJenkins https://t.co/sbEriuSZoA SMExaminer (from The Social Media Jungle) Mon Jan 02 15:01:59 +0000 2023
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