The field of digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. Here are five trends I think we can expect to see in this sector in 2023.
As AI and automation become more advanced and widely adopted, I think we can expect to see even more innovative and sophisticated uses of these technologies in digital marketing.
Using Social Media And Digital Marketing Metrics To Develop Or Change Your Brand Image
Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to reinvent and reinvigorate their brands. However, knowing how to make use of those tools is tricky.
In-demand marketing skills for freelancers: Some can pay $250/hr
For many buyers, shopping online versus in-person is increasingly the way to go. In the third quarter of 2022, e-commerce retail sales totaled more than $265 million, according to the Census Bureau , a 10.8% increase from the third quarter of 2021.
Businesses are working to keep up. "We're not going back to a paper society," says Margaret Lilani, vice president of talent solutions at freelancer platform Upwork . "Businesses want to meet customers where they are, and that's often online."
Prepare for an unpredictable economy with email marketing
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below.
You can comfortably rely on this data for one massive reason — you’ve sourced it yourself. You know you’ve collected it compliantly and can now use it to strategize and scale winning customer journeys with your brand.
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A Concert Like No Other
Hop aboard a shuttle to Kepler-1649c. Be there to welcome new lifeforms into the universe. All passengers must have a verified event ticket. There are 10,000 tickets in circulation so no need to panic. Limited seating available per trip. There will be multiple flights each hour shipping off from the NORAD Space Port in Iceland.
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