Friday, February 17, 2023

GroupM updates carbon calculator for ad campaign emissions tracking | Ad Age

GroupM updates carbon calculator for ad campaign emissions tracking | Ad Age

GroupM is upgrading its carbon calculator to measure the carbon footprint of client campaigns more accurately via a new partnership with Scope3, a company that offers supply chain emissions data.

“The publisher-level data doesn’t actually exist today,” said Krystal Olivieri, global chief innovation officer for GroupM and Choreograph.

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Publisher: Ad Age
Date: 2023-02-16T12:42:32-0500
Author: https www facebook com
Reference: (Read more) Visit Source



Coca-Cola Southwest Beverages showcases local employees in recruitment ad campaign
Publisher: Dallas News
Date: 2023-02-16T15:00:00Z
Twitter: @dallasnews
Reference: (Read more) Visit Source






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