Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand.
The grocery technology company is partnering with the Anheuser-Busch Michelob Ultra brand to create a co-marketing campaign that runs during the NFL football playoffs.
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization | ...
Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium inventory across the industry's top publishers, ad exchanges and SSPs - including the Yahoo SSP.
"We are excited to renew our partnership with Yahoo and continue providing our customers with best-in-class advertising solutions that enable them to reach their target audiences more efficiently and effectively than ever before," said Chris Lien, CEO of Marin Software.
New NYC Parks ad campaign encourages you to enjoy the outdoors – Bronx Times
"Our new campaign is a gentle reminder to get out, look up, and enjoy the outdoors!" said NYC Parks Commissioner Sue Donoghue . "Social Media is a great way to learn about the best parks to visit in NYC, but nothing beats the mental and physical benefits of playing in nature IRL."
Viewers react with disgust, confusion over medical debt ad campaign
Medical debt affects Americans in different, often overwhelming ways, but there are a few emotions that people feel more often than others.
RIP Medical Debt , a nonprofit targeting the cost of unexpected medical events, and GlassView , a video advertising distribution platform, recently teamed up to measure how viewers responded to ads about the national medical debt crisis.
How to run a net-zero carbon ad campaign - AdNews
As pledges for carbon neutrality have accelerated over recent years, the pressure is on for those brands to find more sustainable alternatives in all areas, including advertising. For those managing Out of Home (OOH) campaigns, digital displays offer great advantages in sustainability.
NUTRO focuses on next generation of pet parents with new identity, ad campaign | Pet Food Processing
Dwyane Wade Is the New Face of Versace Eyewear's Latest Ad Campaign - Ebony
It's no secret that basketball legend Dwyane Wade has crossed over into the fashion lane. The retired basketball pro is no stranger to the streets of Milan and Paris fashion weeks. He's a regular at Prada, Off-White and Balmain.
"Charisma and excellence, Dwyane Wade is a natural champion of each and perfectly in-line with the Versace look and attitude as the star of the latest Versace Men's eyewear campaign," said Versace's press team.
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