Tuesday, February 28, 2023

PBM association begins ad campaign to defend industry's role

National Community Pharmacists Association Chief Executive Officer B. Douglas Hoey, R.Ph., told Formulary Watch he believes the new ad campaign is a result of PBMs "feeling the heat from decades of work by NCPA…joined by consumers, employers, physicians, and other pharmacy groups.

At the hearing, a Seattle-based pharmacist described how PBMs used deceptive practices to over-inflate the price of a generic medication. Ryan Oftebro, Pharm.D.

Publisher: MedicalEconomics
Twitter: @undefined
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Charter Launches Ad Campaign for Spectrum Business Network | Next TV

Charter Communications said it launched a new national ad campaign highlighting the internet, mobile, video and voice services its network provides to business customers.

The theme of the campaign is, “Designed for Business: Built for You.” Commercials show businesses ranging from Fortune 500 companies to local retailers taking advantage of the Charter’s Spectrum Enterprise offerings.

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Publisher: Multichannel News
Date: 2023-02-28T06:15:03Z
Author: Jon Lafayette
Twitter: @MultiNews
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Garrard Unveils New High Jewelry Collection With Bold Ad Campaign

British jeweler, Garrard, unveiled its newest high jewelry collection titled, "Couture," and accompanies it with a new advertising campaign that seems to mark a new contemporary brand strategy for the historic jewelry house known for its royal pedigree.

The new high jewelry creations showcase a mix of colored gemstones and silhouettes, with each Couture jewel "designed to be worn with style and attitude," the company said in a statement.

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Publisher: Forbes
Date: 2023-02-27
Author: Anthony DeMarco
Twitter: @forbes
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Tulsan featured in diabetes Super Bowl ad campaign | KTUL
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Publisher: KTUL
Date: 2023-02-26T23:26:46 00:00
Author: John Hayes KTUL Staff
Twitter: @ktulnews
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GOLFTEC Announces New Game Improvement Ad Campaign

Denver, Feb. 27, 2023 (GLOBE NEWSWIRE) -- GOLFTEC , the world leader in golf instruction, has launched a new ad campaign titled, "The Way to Way Better" that showcases the company's unique approach to helping golfers everywhere improve their games.

"At GOLFTEC, we believe that every golfer has the potential to improve their game, regardless of their skill level," said Joe Assell, CEO and Co-Founder of GOLFTEC.

Publisher: GlobeNewswire News Room
Date: 2/27/2023 3:43:37 PM
Author: GOLFTEC
Twitter: @globenewswire
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