Wednesday, March 1, 2023

3 Ways To Leverage The Role Of Influencers In The 2023 Marketing Mix

As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and expansive overall marketing mix will allow brands to be ahead of the curve on newly arising marketing trends.

In my role as CGO of gen.video, a company providing marketing and measurement solutions within the influencer space, I've learned much from my experiences as well as conversations with other industry professionals when it comes to identifying the driving factors and insights behind these ...

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Publisher: Forbes
Date: 2023-03-01
Author: Larry Beaman
Twitter: @forbes
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How Small Businesses Can Work And Leverage Influencer Marketing In 2023 - ValueWalk

It's time that small and medium-sized businesses harness the prowess of influencer marketing, and the proof is in the pudding.

According to an Inc. report published last year, around 46% of surveyed consumers claim to have bought a product or service that was promoted or affiliated by an influencer .

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Publisher: ValueWalk
Date: 2023-02-28T10:46:59-05:00
Author: https www facebook com ValueWalkTech
Twitter: @valuewalk
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This day in search marketing history: March 1

Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document.

It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results.

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Publisher: Search Engine Land
Date: 2023-03-01
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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2023 Marketing Trends You Should Pay Attention To

It's been said that if you are standing still, you are moving backward. This is especially true today.

As you plan your marketing strategy for 2023, it is worth thinking about innovative approaches and how adding new tools to your marketing toolbox might impact business.

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Publisher: Forbes
Date: 2023-02-28
Author: Michael Plummer
Twitter: @forbes
Reference: (Read more) Visit Source



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