MarTech » Marketing analytics » Accuracy in digital analytics: What marketers need to know
There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who don’t know what the analytics data means or how it is gathered.
Wellthy finds analytics success with ThoughtSpot | TechTarget
Before switching to ThoughtSpot, Wellthy Inc.'s business intelligence platform was a hindrance rather than a help.
But since selecting ThoughtSpot, the healthcare organization has been able to expand use of analytics beyond a centralized team to self-service users , increase the rate at which it can deliver data products to decision-makers and free up the data team to do deeper analysis.
New Google Analytics item-scoped custom dimensions
What they do. Custom parameters on an item-level grant you the opportunity to gather more data about products on your website or app, extending beyond the standard parameters provided by default.
Best practices. Prior to creating custom dimensions and metrics, Google recommends utilizing the default dimensions and metrics.
Analytics and Data Science News for the Week of March 17; Updates from Salesforce, Tableau, TIBCO ...
The editors at Solutions Review have curated this list of the most noteworthy storage and data protection news items for the week of March 17, 2023.
Keeping tabs on all the most relevant analytics and data science news can be a time-consuming task. As a result, our editorial team aims to provide a summary of the top headlines from the last week, in this space.
No comments:
Post a Comment