What is old is new again in the Army 's latest marketing campaign launched Monday, resurrecting the 1980s and 1990's-era slogan, "Be All You Can Be," minus the old jingle and mustaches .
The new ad comes as the service has struggled to appeal to Gen Z and off the heels of the worst recruiting year in its history, coming up 15,000 soldiers short of its goal of 60,000 new recruits. Service leaders have even more ambitious recruiting goals this year, aiming for 65,000 new ...
IPI solidarity ad campaign for #JournalistsInUkraine - International Press Institute
Full-page ads in The Washington Post highlight resilience of Ukraine's journalists one year into Russia's war
On March 1, IPI launched a full-page ad in The Washington Post calling for solidarity with Ukraine’s journalists one year after the start of Russia’s full-scale invasion. March 1 marks the anniversary of the indiscriminate Russian missile attack on the Kyiv TV tower.
How CTV ads can succeed in a crowded TV environment | Ad Age
The explosive growth of connected TV (CTV) advertising represents a massive opportunity for many of today’s brands.
But with opportunity also comes the responsibility of navigating a crowded and complex environment.
The stakes are enormous. The global CTV ad market, now estimated at roughly $20 billion, is expected to more than double by 2026 and account for over 40% of TV advertising, according to eMarketer. In the U.S.
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