Beaming with excitement after watching new Army recruitment videos released as part of a major drive to recruit his military-shy generation, 17-year-old Army recruit Tristan Harris had only good things to say.
"I'm here to be all I can be," said the rail-thin prospective Army diver, echoing the videos' 80s-throwback slogan after being sworn in by the Army Chief of Staff as part of the public launch of the ad campaign yesterday.
The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits | ...
The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign.
That phrase graced Army recruiting ads in the 1980s and 1990s, and now it's back as the Army tries to figure out how to appeal to Gen Z in one of the toughest recruiting markets ever.
Delta's Debuts New "Kaleidoscope" Ad Campaign - One Mile at a Time
Delta Air Lines has today unveiled its newest ad campaign, which doesn’t necessarily emphasize what I’d expect.
Delta has a new 60-second ad campaign named “Kaleidoscope,” which will air during tonight’s Top Chef Season 20 premiere on Bravo, and it will be featured on TV through July.
Dick's Sporting Goods biggest ad campaign, NCAA sponsorship | Ad Age
After speeding past analyst expectations for earnings earlier this week, Dick’s Sporting Goods is taking a victory lap by debuting its largest ad campaign yet to cement its standing as a sportswear retail destination.
“It’s a meaningful shift for us,” said Ed Plummer, chief marketing officer.
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