Sunday, March 12, 2023

Army Targets Gen Z In New Ad Campaign - Defense One

Beaming with excitement after watching new Army recruitment videos released as part of a major drive to recruit his military-shy generation, 17-year-old Army recruit Tristan Harris had only good things to say.

"I'm here to be all I can be," said the rail-thin prospective Army diver, echoing the videos' 80s-throwback slogan after being sworn in by the Army Chief of Staff as part of the public launch of the ad campaign yesterday.

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Publisher: Defense One
Date: 2023-03-09T17:26:09 00:00
Author: Sam Skove
Twitter: @defenseone
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The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits | ...

The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign.

That phrase graced Army recruiting ads in the 1980s and 1990s, and now it's back as the Army tries to figure out how to appeal to Gen Z in one of the toughest recruiting markets ever.

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Publisher: The American Homefront Project
Date: 2023-03-11T02:01:53.162
Author: https americanhomefront wunc org people jay price
Twitter: @AmHomefront
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Delta's Debuts New "Kaleidoscope" Ad Campaign - One Mile at a Time

Delta Air Lines has today unveiled its newest ad campaign, which doesn’t necessarily emphasize what I’d expect.

Delta has a new 60-second ad campaign named “Kaleidoscope,” which will air during tonight’s Top Chef Season 20 premiere on Bravo, and it will be featured on TV through July.

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Publisher: One Mile at a Time
Date: 2023-03-09T14:50:49 00:00
Twitter: @onemileatatime
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Dick's Sporting Goods biggest ad campaign, NCAA sponsorship | Ad Age

After speeding past analyst expectations for earnings earlier this week, Dick’s Sporting Goods is taking a victory lap by debuting its largest ad campaign yet to cement its standing as a sportswear retail destination.

“It’s a meaningful shift for us,” said Ed Plummer, chief marketing officer.

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Publisher: Ad Age
Date: 2023-03-09T13:30:00-0500
Author: https www facebook com
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