Thursday, March 9, 2023

Delta uses color to convince consumers to fly its brand | Ad Age

A new minute-long anthem spot from longtime agency of record Wieden+Kennedy illustrates the point. Narrated by Viola Davis, the commercial shows the world losing color and giving way to “greige,” a horrifying mix of gray and beige.

The push will include online video and Delta in-flight video as well as on-demand and network TV. Delta is also planning out-of-home ads in cities including Seattle, Pittsburgh and Cleveland.

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Publisher: Ad Age
Date: 2023-03-09T09:00:00-0500
Author: https www facebook com
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US Army debuts new ad campaign as it struggles to hit recruitment goals | KRDO

The US Army on Wednesday launched a years-in-the-making rebrand, including two new recruiting commercials, as it aims to increase enlistment numbers after failing to meet its recruiting goals last year.

“The Army at the end of the day is here to fight and win the nation’s wars, and we wanted to reflect the Army that does that.

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Publisher: KRDO
Date: 2023-03-08T15:07:52 00:00
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Paramount Says It’s ‘Popular’ In New Trade Ad Campaign | Next TV

Paramount Global said it is launching a new trade ad campaign emphasising the broad desirability of its content with the slogan “Popular is Paramount.”

The campaign comes as the company is folding Showtime into its Paramount Plus streaming service in order to compete with larger media companies in the streaming wars.

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Publisher: Broadcasting Cable
Date: 2023-03-08T14:01:36Z
Author: Jon Lafayette
Twitter: @bcbeat
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Tones Products Announces 2023 Ad Campaign, "You Are Perfect"

Tones is proud to have supported its customers with its founding mantra, "Perfection within Reach.

"At Tones, we believe beauty is not about conforming to societal standards but instead about embracing your individuality and being confident in your own skin," says Eva Villalobos, owner of Tones Products. "We are all perfectly imperfect.

Publisher: Yahoo Finance
Twitter: @YahooFinance
Reference: (Read more) Visit Source



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