Thursday, March 23, 2023

Leveraging Growth Analytics for B2B Sales

Growth analytics is a powerful enabler of resilience and organic growth for B2B companies, especially in times of market volatility. Pioneers have consistently achieved 10 to 20% revenue growth.

The amount of data available for decision making and performance monitoring is growing constantly. The same is true for the potency of analytics and artificial intelligence. But not all companies are taking full advantage of data and analytics to drive growth.

Publisher: Harvard Business Review
Date: 2023-03-21T12:15:27Z
Twitter: @harvardbiz
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How Google Analytics Can Inform Law Firm Content Marketing | Good2bSocial - JDSupra

As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in organic searches which then drives website traffic.

By nature, these Google definitions can be misleading for a law firm that is trying to use Google Analytics to check for user engagement and enhance content that encourages engagement.

Publisher: JD Supra
Twitter: @jdsupra
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Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business

Digital marketing is an exciting and rapidly growing field, and there are plenty of opportunities to improve your business by using data analytics. In this blog post, we’ll discuss the basics of data analytics and how it can be used to improve your digital marketing efforts.

Data analytics can help you improve your digital marketing efforts by providing insights on how users interact with your content and websites, what drives conversions, and which channels are most effective.

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8 Ways to Harness the Power of Google Analytics 4 for Improved Web Insights

Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from Universal Analytics

Recently we covered four tips to consider when transitioning to GA4 . In this follow-up article, we cover some of the new features in GA4 and why you should be welcoming the opportunity to upgrade.

Publisher: CMSWire.com
Twitter: @CMSWire
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