Wednesday, March 29, 2023

Losing Customers Due to Lack of Relevance?

In Part One of this Two Part Series, Lia Grimberg raised the question that is being voiced by many CMO's of her team these days "We need to make good on our promise to personalize our marketing. How are you going to make this happen?

We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they're offering personalized experiences, while only 60% of customers seem to agree .

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Publisher: The Wise Marketer - Featured News on Customer Loyalty and Reward Programs
Date: 2023-03-28T13:00:00 00:00
Author: Wise Marketer Staff
Twitter: @thewisemarketer
Reference: (Read more) Visit Source



Are Your Digital Platforms Wasting Your Customers’ Time?

No one wants digital tools that waste their time. We all want digital experiences to offer time well spent. People engage when smart tools understand them, their situation, and the jobs they want done. But too many companies today are still building digital platforms that waste people’s ...

Publisher: Harvard Business Review
Date: 2023-03-27T12:25:24Z
Twitter: @harvardbiz
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SVB customers tried to pull nearly all deposits in two days, Barr says

Since the day regulators seized SVB, it was public knowledge that panicked customers withdrew $42 billion from the bank on March 9 on concerns that uninsured deposits were at risk.

But that pales in comparison to what would've gone out the next day, Michael Barr , vice chair for supervision at the Federal Reserve , testified Tuesday before the Senate Banking Committee . Regulators shuttered SVB on March 10 in the biggest bank failure since the 2008 financial crisis.

Publisher: CNBC
Date: 2023-03-28T17:44:30 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Amazon now lets T-mobile customers make and receive calls via an Alexa-enabled device | TechCrunch

“With this new Alexa Skill, you have the ability to integrate your mobile number with Alexa across all three major network carriers in the U.S.: T-Mobile, AT&T, and Verizon.

T-Mobile’s support page suggests that prepaid, business, government, and Sprint accounts are not eligible for this service.

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Publisher: TechCrunch
Date: 2023-03-29T05:33:25 00:00
Author: Ivan Mehta
Twitter: @TechCrunch
Reference: (Read more) Visit Source



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