Friday, March 17, 2023

This day in search marketing history: March 17

2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results.

2020: Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.

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Publisher: Search Engine Land
Date: 2023-03-17
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
Reference: (Read more) Visit Source



AI is used in marketing by two thirds of B2B orgs, Forrester finds

MarTech » Marketing artificial intelligence (AI) » AI is used in marketing by two thirds of B2B orgs, Forrester finds

AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester.

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Publisher: MarTech
Date: 2023-03-16
Author: Chris Wood
Twitter: @martechismktg
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Beat Design and Marketing Fatigue with User-Generated Content | Inc.com

You can never have too much of a good thing, right? Unfortunately, that isn't the case when you're marketing a brand with stringent messaging or design parameters, a very niche product, or when you are simply experiencing creativity fatigue.

So, of course, designers, writers, and marketers in general need to do better, right? It isn't always that easy. Creatives are continually plagued with creating great designs and content to inspire and motivate users to do something.

Publisher: Inc.com
Date: 2023-03-16 10:28:00
Author: _____
Twitter: @Inc
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How To Measure Your Content Marketing ROI | Good2bSocial - JDSupra

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing . Furthermore, the numbers alone don’t tell the whole story.

ROI refers to return on investment. This is a metric used to see if a strategy is actually working and bringing in enough revenue to justify the current approach.

Publisher: JD Supra
Twitter: @jdsupra
Reference: (Read more) Visit Source



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