After setting up her lights, cameras, and microphones, Lydia Machida sat in front of a shelf of wigs and makeup in a professional studio in Los Angeles. A message pinged into her feed: "Could you try the number seven?
Machida is an aspiring actor, but gigs dried up during the pandemic. Then, in mid-2022, she was approached by Dance Art, a multi-channel network (MCN) that hires influencers to sell products on platforms over TikTok and Amazon. Since then, she's sold everything from cosmetics to charging cables.
Speaker Spotlight: Tom Funk on growing B2B and B2C ecommerce
Now, as the ecommerce director at a bakery supplies company, Funk is helping a manufacturer steeped in retail ecommerce experience also grow its B2B online sales. Here he shares his insights on growth strategy.
Funk: I bet we’re not alone in feeling our wholesale business is sometimes the poor stepchild to B2C ecommerce. It’s challenging to ensure our B2B marketing, website usability and design, and tech investments don’t lag the investments made on the B2C side.
Ecuador B2C Ecommerce Market Opportunities Report 2023: Focus on Shopping, Travel, Food Service, ...
According to the publisher, B2C Ecommerce market in Ecuador is expected to grow by 10.89% on annual basis to reach US$6.5 billion in 2023. The Medium to long-term growth story of B2C Ecommerce industry in Ecuador promises to be attractive.
12 New Ecommerce Books for Spring 2023 - Practical Ecommerce
Here’s a batch of new ecommerce books for spring. There are titles on brand development, B2B commerce, social enterprises, storytelling, influencer partnerships, startup design, and AI marketing.
I compiled this list using Amazon.com. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.
Poland B2C Ecommerce Market Report 2023-2027 Featuring bonprix, Euro - Net, Terg's Media Expert, ...
B2C Ecommerce market in Poland is expected to grow by 11.31% on annual basis to reach US$33.0 billion in 2023. The Medium to long-term growth story of B2C Ecommerce industry in Poland promises to be attractive.
The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.60% during 2023-2027. The country's B2C Ecommerce Gross Merchandise Value will increase from US$29.6 billion in 2022 to reach US$47.6 billion by 2027.
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