Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on Facebook was a good way to do Digital marketing once. Now the game has changed drastically.
In this article, we have forged a list of some upcoming digital marketing trends that will work in 2023. Some of them are new, some of them have evolved, and some of them are making a comeback.
Social Media Trends and Challenges for 2023
Do you love those special two-part episodes of your favorite show? In 2022, social media started a dramatic two-parter for marketers.
What does this mean for social media platforms, both new and established? There are a few trends to note moving forward.
Gen Z consumers are leading the adoption of the next generation social media platforms, the emergence of specialized networks. According to eMarketer , Gen Z consumers prefer welcoming spaces over platforms that are indifferent to trolls and direct message spamming.
Privacy, Please: How Digital Trends Will Shape Marketing in 2023 | Special Events
The new year is a time to look ahead and forecast industry trends for the upcoming season, with fresh culinary, floral, and design concepts taking precedence.
One such shift is seen in the increased attention to privacy regulations and how companies collect, track, and store consumer data. Many small businesses have grown accustomed to the ease of robust targeting, extensive tracking, and lenient rules surrounding data collection.
The mavericks of healthcare marketing | performance-io India
However, the performance and search engine optimisation (SEO) marketing strategies of most pharma and healthcare companies are far from effective – and often non-existent.
Having spent over a decade in pharma and working across a range of commercial sectors, Matt Lowe noticed that big pharma routinely ignores the very first step in nearly every one of its customers' user journeys: a search engine.
This day in search marketing history: March 3
In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24.
“Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” Singhal said in a Wired interview with Steven Levy.” He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.
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