Friday, April 7, 2023

To Better Understand Your Customers, Think Like a “Consumer Anthropologist”

Inherent in any marketer's job is the task of predicting what customers will buy. To do this, they often comb through sales data to discern what has gotten people to open their wallets in the past. But missing from this data is an understanding of why consumers decide to buy a product—or not.

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Publisher: Kellogg Insight
Date: 2023-04-05T00:00:00-05:00
Author: Gina Fong
Twitter: @kelloggschool
Reference: (Read more) Visit Source



Synthetic DNA Startup Elegen Gains Traction With Customers, Funders | GenomeWeb

NEW YORK – Elegen, a Bay Area startup founded by Natera's former head of R&D, is making a splash in the synthetic DNA market by promising longer DNA than can currently be made by the highest-throughput manufacturers.

Offering synthetic DNA of 1 Kb to 7 Kb with high accuracy and fast turnaround time, the company has secured funding from private investors, grants from the National Human Genome Research Institute, and patronage from several companies — including Ginkgo Bioworks, a mainstay in the emerging ...

Publisher: GenomeWeb
Date: 2023-04-06T15:31:00-04:00
Author: https www facebook com
Twitter: @GenomeWeb
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How Amazon health clinic top doctor thinks about patients as customers

Amazon has long had high ambitions for disrupting the health-care sector, as all big companies —outside the health industry — probably should.

The cost that companies, and the economy, pay into the bloated U.S. health system is, as Warren Buffett once said, like a "tapeworm" on the economy.

Publisher: CNBC
Date: 2023-04-06T15:35:28 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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T-Mobile to provide free MLB.TV subscriptions to customers through 2028 | TechCrunch

"T-Mobile and MLB are embarking on a six-year journey to deliver breakthrough fan experiences, and it's all thanks to our leading 5G network," said T-Mobile CEO Mike Sievert in a press release .

T-Mobile also announced that it will work with the MLB to test an automated ball-strike system (ABS) powered by the company's private 5G network during some Minor League games.

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Publisher: TechCrunch
Date: 2023-04-06T21:06:11 00:00
Author: Aisha Malik
Twitter: @TechCrunch
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