Fast-acting firms are deploying the technology to predict outcomes at various stages of the customer journey.
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer journey.
Communications and Marketing Team Wins Educational Advertising Awards - News - UA Little Rock
The UA Little Rock Communications and Marketing team has won a dozen awards from the 38th Annual Educational Advertising Awards .
The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, more than 2,000 entries were received from over 1,000 colleges, universities, and secondary schools from across the United States and numerous foreign countries.
Juul to pay $462 million in six-state deal over marketing to kids | Ad Age
Juul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping products to children.
The deal requires Juul to stop flouting state laws that protect the privacy rights of minors and bar false advertising and unfair competition, New York Attorney General Letitia James and California Attorney General Rob Bonta said Wednesday.
Wondering where to start with your digital marketing strategy?
Although it may seem counterintuitive to start planning or writing content before you have anywhere to publish it, it is an excellent way to order your thoughts.
This is where Search Engine Optimisation comes in. SEO is the process you need to go through to increase the visibility of your website - in other words, how to improve your ranking on search engine results pages (SERPS). You can do this by including relevant keywords in your content.
How Brand Building and Performance Marketing Can Work Together
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is sometimes working against brand strategy.
In doing so, companies are better able to make decisions that fortify the financial contributions of both and get them working better together.
Despite all its strengths, AI tools are far from infallible. https://t.co/d2jjZmVJFl HarvardBiz Wed Apr 12 16:36:00 +0000 2023
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