In response, some brands are expanding their AI capabilities by hiring more senior-level executives, such as VPs and directors, and bolstering their teams in product, data, and engineering.
These strategic investments are aimed at harnessing the full potential of AI to enhance consumer experiences. By adding more effective roles at the VP and director level, brands are better equipped to develop and implement AI-driven solutions that meet the evolving needs of their customers.
Moreover, the focus on bolstering product, data, and engineering teams demonstrates a commitment to creating a robust foundation for AI-driven innovation.
The integration of AI into these teams enables brands to leverage the technology to drive meaningful change in their businesses....
These strategic investments are aimed at harnessing the full potential of AI to enhance consumer experiences. By adding more effective roles at the VP and director level, brands are better equipped to develop and implement AI-driven solutions that meet the evolving needs of their customers.
Moreover, the focus on bolstering product, data, and engineering teams demonstrates a commitment to creating a robust foundation for AI-driven innovation.
The integration of AI into these teams enables brands to leverage the technology to drive meaningful change in their businesses....
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering their teams in product, data and engineering. Read more: Found here
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