Beyond, Inc., the parent company of online retail giants Overstock and Bed Bath & Beyond, has made a strategic move to further strengthen its position in the off-price market. The company has acquired the intellectual property and other brand assets of Zulily, the flash sale pioneer and ecommerce retailer. This acquisition is expected to enhance value for customers by offering a wider range of products at discounted prices.
Zulily, founded in 2009, was one of the first ecommerce retailers to popularize the flash sale model, offering limited-time deals on products from top brands. The company's innovative approach to ecommerce disrupted the traditional retail landscape and paved the way for other off-price retailers. By acquiring Zulily's intellectual property and brand assets, Beyond is able to tap into the company's expertise and customer base, expanding its reach in the off-price market.
The acquisition of Zulily is part of Beyond's broader strategy to enhance its position in the ecommerce space....
Zulily, founded in 2009, was one of the first ecommerce retailers to popularize the flash sale model, offering limited-time deals on products from top brands. The company's innovative approach to ecommerce disrupted the traditional retail landscape and paved the way for other off-price retailers. By acquiring Zulily's intellectual property and brand assets, Beyond is able to tap into the company's expertise and customer base, expanding its reach in the off-price market.
The acquisition of Zulily is part of Beyond's broader strategy to enhance its position in the ecommerce space....
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