Wednesday, March 13, 2024

The Hot Shopping App That Could Be A Fad

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If you are a sentient being in the United States, your eyeballs have probably been blasted with advertisements for Temu.

Source: Visit origin



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If you are a sentient being in the United States, your eyeballs have probably been blasted with advertisements for Temu.

The shopping app, a chaotic online flea market of Willy Wonka's fever dreams, is closing in on eBay as the third most popular shopping site in the United States behind Amazon and Walmart, according to data provided to research firm eMarketer by Comscore.

The big questions about Temu: Can a company advertise its way into your heart? And can America's love for Temu last?

"I think it's a fad," said Sucharita Kodali , a retail and e-commerce principal analyst with the research firm Forrester.

Source: Visit origin

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