Thursday, March 21, 2024

The Unkillable Appeal Of Multilevel Marketing

Image In reality, the purported attractions of the job become some of its biggest liabilities. As so many of us learned during the pandemic , being able to work anywhere and anytime can easily become working everywhere and all the time, and an at-home setup hardly obviates the need for a second party to soothe the crying baby or chase the toddler away from the electrical outlets while you're on your fourth conference call of the day.

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In reality, the purported attractions of the job become some of its biggest liabilities. As so many of us learned during the pandemic , being able to work anywhere and anytime can easily become working everywhere and all the time, and an at-home setup hardly obviates the need for a second party to soothe the crying baby or chase the toddler away from the electrical outlets while you're on your fourth conference call of the day.

Of course, most M.L.M.s do not reach anything like NXIVM's gendered exploitation and cult-like rituals—Avon and Tupperware do not, so far as we know, ask their brand consultants for nude photos as proof of their commitment. But the potential for psychological manipulation and financial ruin is always simmering in the direct-sales stew. What often clouds the judgment of M.L.M. reps and cult members alike is the sunk-cost fallacy, which involves not just the loss of the money you've poured into the scheme but also the esteem and fellowship of your fellow-travellers, who have been conditioned to believe, as you ...

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