TikTok Shop, the e-commerce platform launched by the popular social media app, has been gaining traction since its rollout in the US last fall. While the program is still in its early stages, the company has expressed its plans to expand TikTok Shop in the coming years. According to recent Google ad rankings, TikTok Shop aims to bring outside traffic from third-party channels to its platform, including through search ads.
Vytautas Kaziukėnas, an e-commerce expert, notes that the current sales model on TikTok Shop primarily relies on content created on the platform to promote products.
However, he emphasizes that TikTok Shop is not a replacement for search-based shopping. As the platform is still relatively new, it ### to be seen whether TikTok Shop will heavily invest in advertising on third-party platforms in the long term.
Mike Ryan, head of e-commerce insights at Smarter Ecommerce, agrees that the data on TikTok Shop's ad success is currently scarce.
It's still early days for TikTok Shop, as the program officially rolled out in the U.S. last fall. But the company has been forthcoming about its plans to grow TikTok Shop in the coming years. And the latest Google ad rankings show the company wants to bring outside traffic from third-party channels to its e-commerce platform — including through search ads. Vytautas Kaziukėnas, an e-commerce expert, notes that the current sales model on TikTok Shop primarily relies on content created on the platform to promote products.
However, he emphasizes that TikTok Shop is not a replacement for search-based shopping. As the platform is still relatively new, it ### to be seen whether TikTok Shop will heavily invest in advertising on third-party platforms in the long term.
Mike Ryan, head of e-commerce insights at Smarter Ecommerce, agrees that the data on TikTok Shop's ad success is currently scarce.
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