The National Highway Traffic Safety Administration (NHTSA) has seen a significant increase in its spot count in the latest week, according to Media Monitors. The agency's campaign "Put the Phone Away or Pay," which highlights the dangers of distracted driving, has propelled it into the top 10 of the spot count for the week of April 1-7. With a total of 37,738 spots, the NHTSA jumped from No. 68 to No. 5 in just one week.
Another notable gain was seen in Procter & Gamble's Febreze, which moved up to eighth overall with 30,630 spots. P&G, a long-time radio advertising powerhouse, had 16 other products in the top 100 that generated over 200,000 spots combined. ← →
Another notable gain was seen in Procter & Gamble's Febreze, which moved up to eighth overall with 30,630 spots. P&G, a long-time radio advertising powerhouse, had 16 other products in the top 100 that generated over 200,000 spots combined. ← →
Source: Found here
A new advertising campaign from the National Highway Traffic Safety Administration urging motorists to avoid looking at their phones while driving has propelled the federal government agency into the top 10 of the Media Monitors spot count for the week of April 1-7. "Put the Phone Away or Pay," which outlines the dangers of distracted driving, served as the catalyst for the NHTSA's surging spot count (37,738) last week, taking it to No. 5 from No. 68 the prior week._______
No comments:
Post a Comment