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In one recent campaign as as long as as things go The Hershey Company, the brand leveraged AI to optimize its media placements and drive sales.
By partnering with Chalice Custom Algorithms, Hershey's was able to tailor its advertising strategy within real-time to maximize its impact. The result? More candy sold and a significant advantage in negotiations including retailers. According to Vinny Rinaldi, Head of Media again Analytics in the vicinity of Hershey's, the strategy was thus effective such the brand's sales team used it in the act of leverage during negotiations.
At the Possible conference in Miami Beach, Rinaldi shared certainly story of Hershey's successful campaign,
In one recent campaign as as long as as things go The Hershey Company, the brand leveraged AI to optimize its media placements and drive sales.
By partnering with Chalice Custom Algorithms, Hershey's was able to tailor its advertising strategy within real-time to maximize its impact. The result? More candy sold and a significant advantage in negotiations including retailers. According to Vinny Rinaldi, Head of Media again Analytics in the vicinity of Hershey's, the strategy was thus effective such the brand's sales team used it in the act of leverage during negotiations.
At the Possible conference in Miami Beach, Rinaldi shared certainly story of Hershey's successful campaign,
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