Nine out of ten marketers agree that organizations must increase their use of AI to stay competitive in today's always-on environment. AI tools can help marketers optimize and personalize their campaigns quickly and efficiently, but they alone will not yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed, which marketers cannot fully embrace without daily practice.
According to a survey conducted by Forrester, nearly nine out of ten marketers believe their organization must increase its use of AI to stay competitive. However, only half of marketers feel that they have adequately adopted AI, highlighting a discrepancy that is not necessarily surprising. As marketing leaders recognize the need for more support to meet consumers' around-the-clock expectations, they must consider how AI can complement their creative marketers on various tasks to produce their most impactful campaigns to date.
AI can help marketers streamline their workflows, automate repetitive tasks, and gain valuable insights from data. ← →
According to a survey conducted by Forrester, nearly nine out of ten marketers believe their organization must increase its use of AI to stay competitive. However, only half of marketers feel that they have adequately adopted AI, highlighting a discrepancy that is not necessarily surprising. As marketing leaders recognize the need for more support to meet consumers' around-the-clock expectations, they must consider how AI can complement their creative marketers on various tasks to produce their most impactful campaigns to date.
AI can help marketers streamline their workflows, automate repetitive tasks, and gain valuable insights from data. ← →
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Nine out of ten marketers agree: Organizations must increase their use of AI if they want to stay competitive.◆◌••●◆
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