This story is part of Glossy's Return to Analog series, which focuses on fashion and beauty brands embracing analog and retro methods. These brands are eschewing social media marketing and AI in favor of traditional crafts and print media. In an era where a brand's message can get lost in the noise of digital channels, these brands are seeing success by targeting niche audiences through analog marketing methods.
Jan-Jan Van Essche, a Belgian-based brand, is one such example. The brand's namesake founder focuses on creating unisex clothing with fine craftsmanship and minimal seams, retailing for $400-$1,200. Unlike many other brands, Jan-Jan Van Essche does zero digital marketing. Instead, the brand builds close connections with private clients through intimate events in Japan, one of its largest customer groups.
According to the brand's founder, "We don't have a marketing strategy or department - it's a 'no-marketing' way of doing things."
Jan-Jan Van Essche, a Belgian-based brand, is one such example. The brand's namesake founder focuses on creating unisex clothing with fine craftsmanship and minimal seams, retailing for $400-$1,200. Unlike many other brands, Jan-Jan Van Essche does zero digital marketing. Instead, the brand builds close connections with private clients through intimate events in Japan, one of its largest customer groups.
According to the brand's founder, "We don't have a marketing strategy or department - it's a 'no-marketing' way of doing things."
Reference: Visit website This story is part of Glossy's Return to Analog series, focused on the fashion and beauty brands embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.◆◌••●◆
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