One of the most popular applications of gen AI is the ability to create images, visuals, and copy that appear on ads seen by millions of consumers.
Business Insider delved into the creative agencies making big consumer-facing work that has harnessed gen AI.
From using gen AI to replace photo shoots, write copy, or help brands with their bigger business goals, here are 12 examples of AI marketing in the wild.
The campaign: To introduce its spring 2024 collection, Coach turned to Imma, a virtual influencer created by Aww Inc., which describes itself as "Japan's first virtual human company and creative studios." Imma is billed as "the most popular virtual influencer in Asia," and has hundreds of thousands of followers across platforms like Instagram, Weibo, and Douyin.
Inspired by AI and created by CGI, according to Women's Wear Daily , Imma stars alongside rapper Lil Nas X, actor Camila Mendes, rapper Youngji Lee, model and songwriter Kōki, and actor Wu Jinyan as they explore a colorful virtual world.
"For us, Imma is the perfect ambassador to tell this story because she is challenging the notion of what we consider 'real' today," said Coach Global Chief Marketing Officer and North America President Sandeep Seth in a press release.
Coca-Cola also launched a platform called "Create Real Magic" last year that encourages artists and consumers to make digital artwork using its assets. The winners of a contest had their images appear on billboards in New York's Times Square and London's Piccadilly Circus.
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