Shopify Acquires Threads (No, Not That One)

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Shopify has acquired Threads.com , the Sequoia-backed Slack alternative, Threads said on its website. The companies didn't disclose the terms of the deal but said that the Threads.com team will join Shopify.

Threads added that after the launch of Meta's social network with the same name last year , the startup had ⁘the opportunity to sell our domains.⁘ It is not clear if the startup sold the domain name to Meta, Shopify or anyone else, but the note does indicate that it would have had to rebrand from Threads had it remained independent. We have reached out to all these companies, and we'll update the story if we hear back.

Threads.com launched its product from stealth in 2019 with $10.5 million in funding. It was thrown into the limelight after Meta launched Threads, its Twitter-like social network . Notably, Meta also had another product named Threads, an Instagram companion app that started in 2019 and was shut down in 2021 .

Last year, Meta opted to use Threads.net because Threads, the business communication startup, already owned Threads.com. However, many customers still visited the .com website and even downloaded the startup's app before realizing it wasn't the social network they were looking for.

According to data from analytics firm data.ai at the time, Threads.com's app saw 880,000 downloads globally on iOS alone between July 6 and July 12. And on Android, the app crossed the mark of a million lifetime downloads with just a few downloads prior to Meta launching its Threads social network.

⁘Threads is a powerful word and an internet native term,⁘ Threads co-founder and CEO Rousseau Kazi , who worked at Facebook for six years, said in a statement issued to TechCrunch last year.

⁘Using threads — on various platforms — is the best way to stay connected with your [.net]work or [.com]pany. Given this, it comes as no surprise that Meta chose a powerful label to represent their take at building the town square.⁘