Top 10 Digital Marketing Trends For 2024

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Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us.

But, it⁘s not all catastrophic, there is a lot of opportunity ahead for those that can evolve to embrace the new.

To help marketers and brands thrive amidst uncertainty, I⁘ve outlined trends to focus on, guided by strategic insights and Yogi Berra⁘s timeless wisdom,

Digital marketers can no doubt relate to Yogi⁘s sentiment, acknowledging the challenge of what lies ahead.

Well, as Yogi once observed, ⁘If you don⁘t know where you are going, you might wind up someplace else.⁘

According to Spencer Stuart⁘s 2024 CMO Tenure Study , the average tenure of chief marketing officers (CMOs) at Fortune 500 companies in 2023 was 4.2 years .

The study also found the average tenure of CMOs at B2B companies was 4.5 years. It was 4.0 years for CMOs at B2C companies. And it was just 3.1 years at the consumer-heavy top 100 advertisers.

So, developing a digital marketing strategy that will generate above-average results within a couple of years is the key to keeping your job as the CMO of a big brand.

And if you don⁘t master the art and science of creating a digital marketing strategy that generates business outcomes, then you won⁘t land one of the CMO jobs that turn over each year.