Source: See hereU.S. consumers spent a record amount online on Thanksgiving Day, as the busiest days of the holiday shopping season got off to a strong start.
As shoppers head to the stores today for Black Friday deals, online results are showing that consumers are responding strongly to Cyber Week deals that kicked off this week.
Online sales tracked by Adobe Analytics, Salesforce, and Shopify showed online growth on Thanksgiving.
While the numbers available thus far reflect online sales only, there are early indications that Americans are showing up to shop in stores as well.
Pass-by, an AI-powered geospatial insights company that tracks store visits, showed on its l ive Black Friday counter on its website that over 143 million shoppers had visited U.S. retailers by 11:30 a.m. today. That is down slightly compared to last year, but could reflect the fact that online shopping means it no longer is necessary to get to stores early for doorbuster deals.
Much of the increased online shopping on Thanksgiving apparently was driven by the ease of mobile shopping, which allows consumers to make quick purchases on their phones while in the midst of other activities.
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