More details: Visit websiteBlack Friday weekend shopping numbers took a dip, in part because price-sensitive customers took advantage of sales that retailers held earlier, according to a national retail survey.
An estimated 197 million people shopped online and in stores from Thanksgiving to Cyber Monday, down 2% from the record-high estimate of 200.4 million who shopped during the five-day period last year, according to a survey by the National Retail Federation and Prosper Insights ⁘ Analytics. The survey of 3,055 adults was conducted online throughout the weekend.
"Of course, lingering inflation, high interest rates and the impact of household budgets from the expenses on the services side continue to cause consumers and households to proceed thoughtfully in the decisions about their spending priorities," Matthew Shay, CEO of the Washington, D.C.-based NRF, said during a media call Tuesday.
Over the holiday season, shoppers have continued to spend on household needs, and their ability to spend has been supported by a healthy jobs market and wage growth outpacing inflation, he said.
Of those who shopped between Thanksgiving and Cyber Monday, 86% bought gifts, according to the survey, and the average amount they spent was $235, which was $8 more than the average during the span last year.
The results contradict data from other retail research groups, which reported that their technology detected declines in store foot traffic and increases in online spending over the five-day period.
NRF declined to share its methodology but NRF spokeswoman Danielle Inman said regardless of how retail research groups measured shopper data, the weekend performed well.
No comments:
Post a Comment