Read more: See hereAmazon.com Inc AMZN , Applovin Corp APP , Chewy, Inc CHWY and RH RH each benefitted from Cyber Monday .
What Happened : Adobe Analytics data indicates that Cyber Monday generated $13.3 billion in U.S. Online sales. It enjoyed 7.3% growth — above Adobe's original estimate of 6.1%. This brought total Cyber Five sales (the period running from Black Friday through Cyber Monday ) to $41.1 billion. That's 8.2% growth versus the original 7% estimate.
Discounting during Cyber Week averaged 28%, in line with last year's, according to Salesforce, with Adobe reporting the deepest discounts in electronics, toys, and apparel.
Reuters highlighted that increased chatbot usage helped customers find discounts, answer queries, and drive a 15% higher conversion rate.
The National Retail Federation reports 124 million customers shopped Online this weekend, down 7.4%, with earlier promotions pulling forward demand.
Post's top takeaway is that Cyber Five sales were solid, given the potential for pull-forward in demand on more aggressive sales in October and November and a shortened post-Thanksgiving shopping period.
The analyst noted that Amazon is tracking to meet and beat fourth-quarter retail results, though the quarter still depends on December.
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