Insights From Brian DeLuca Of The Reporting Hub

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Speaking with Digital Journal at Launch Party during Innovation Week YYC, DeLuca shared how his company is changing the delivery of analytics at scale. As one of the top 10 startups recognized at the event, DeLuca explained how The Reporting Hub helps businesses using Microsoft Power BI break free of traditional limitations to distribute data-driven insights globally.

The Reporting Hub addresses a key challenge in business intelligence: scaling reports to large audiences beyond Microsoft's ecosystem.

"It's really easy to build the report. It's really easy to take the data, visualize it, and create a report around it," DeLuca explained. "What's difficult is taking that report and scaling it out. If you have an audience that's all around the world, or it's tens of thousands of people, or maybe it's millions of people, to get that report into the hands of those people is actually extremely difficult."

The Reporting Hub breaks free of Microsoft's constraints, allowing businesses to distribute Power BI reports to users outside of Microsoft channels at a lower cost.

Although initially focused on global markets, DeLuca noted how becoming more involved in Calgary's tech community has been transformative.