Reference: See here While Uplift Desk has seen immediate, short-term gains, moving to Catalyst's "well-engineered foundation" gives the team a powerful vehicle for developing and working within the platform so they can continually push creative limits, according to Burrow.
"We previously had stringent rules in regard to our file sizes because we knew that every file we added was going to cause our load times to increase," he explained. "Now, because of the way the architecture is built, it's a lot easier for us to be flexible on what those files are and put pixel-perfect, beautiful images on our website and trust that they're going to look correct [and load] in a timely manner."
And with 60% of consumers working from a home office, Uplift Desk has to ensure its site always includes high-quality imagery, videos and rich information to help these shoppers make informed decisions. "The headless migration and overall move to Catalyst is definitely more positioned towards the home office user, because that has been our bread-and-butter," said Burrow. "And historically, there was a really large divide between what our creative team has wanted to do on the site and what our development team can actually execute on. Now, they're able to create beautiful, responsive designs."
Burrow went so far as to say that the migration supported a "huge cultural change" within the company by supporting groundbreaking creativity and richer collaboration between creative and development teams. "We spend all day in [collaborative design tool] Figma now and take those to the dev team, and the dev team is just able to knock it out for us."
Marketing and design teams can even tap into Catalyst's visual editor, Makeswift, which can empower any userto add new site content, features and capabilities. "It makes our teams feel empowered," Burrow said. "They're no longer quite as constrained in what they're able to do and they can have these richer conversations with the dev team."
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