Milwaukee Boot Co. To Open Store At The Avenue

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Milwaukee Boot Co., the retail storefront for Milwaukee-based Well Dressed Men Footwear ⁘ Accessories (WDM), is expanding its operations with the addition of a 2,800-square-foot store at The Avenue at 301 W. Wisconsin Ave. in downtown Milwaukee.

Milwaukee Boot Co., a handcrafted leather shoe and accessories retailer, will take over the space currently occupied by Milwaukee Institute of Art ⁘ Design Gallery, which opened in 2021. The MIAD Gallery will move to a different location within The Avenue.

The decision to open this location stemmed from an increase in sales at Milwaukee Boot Co.⁘s Iron Horse storefront and the desire to become more immersed in the downtown Milwaukee retail scene, said Justine Schauer , director of operations at WDM.

Schauer hopes to triple sales in the new location with added exposure to the local customer base and the tourist community.

The Milwaukee Night Market as well as the potential partnership with 3 rd Street Market Hall vendors was a factor in the expansion as well, she said.