Simon Teams With Shopify And Leap To Bring Brands To Its Centers

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The nation's largest developer and operator of shopping centers is collaborating with Shopify, the global e-commerce platform, and Leap, a platform for physical retail, to provide brands with the technology and operations they need to open brick-and-mortar locations, in particular e-commerce-only brands or brands with limited experience or resources to deploy physical stores.

Simon, Shopify and Leap together "can be a very attractive partner for brands looking to enter retail for the first time," Beloff said. "It's a very interesting way to support smaller brands newer to retail, but it's not exclusive to small brands. We are welcoming all sorts of different categories and brands of all different sizes."

Ring Concierge was the first brand to engage the group by opening two stores at the end of last year at two Simon properties, the Town Center at Boca Raton in Florida and the Houston Galleria. "We are currently working to expand that partnership," Beloff said. Ring Concierge also has stores in New York City, on Madison Avenue and on Bleecker Street, and in Los Angeles at Westfield Century City, a mall owned by Unibail-Rodamco-Westfield.