Read more: Found hereJason Hennessey is an entrepreneur, internationally recognized SEO expert, author, podcast host, business coach and CEO of Hennessey Digital
Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your audience, its highly engaging nature makes it easier to connect with a variety of people, create a strong impression and communicate the value you and your business can offer.
The prominence of video content has changed the shape of the internet as more people engage with it on a more regular basis. For many users, it's their go-to format to get questions answered, find information and be entertained. But to be effective at generating leads, video has to be done well. The quality of a video often determines how long a viewer will stay engaged, or whether they will even click on the video at all.
Nobody wants to watch a boring or useless video. The most important part of the video marketing process is creating highly valuable content—something your audience will want to watch.
So, what kind of content is valuable? For most businesses, it's educational videos in your field of expertise. If you can make that education entertaining, all the better! These could be videos that address common questions related to your industry, teach viewers how to do something in the form of a tutorial or inform or inspire your audience.
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