AI Search Is Critical In B2B Ecommerce Strategy But Adoption Varies

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Algolia data examines levels of adoption and use of AI, future trends, and challenges within the sector for global B2B ecommerce decision-makers

SAN FRANCISCO, March 19, 2025 --( BUSINESS WIRE )-- Algolia , the world's only end-to-end AI Search and Discovery platform, today unveiled its annual B2B Ecommerce Site Search Trends Report, powered by insights from leading data analytics and advisory firm Escalent .

According to Escalent's research, AI's ability to analyze vast amounts of data and deliver insights that shape customer experiences is unparalleled. With longer sales cycles, special terms, and larger orders, B2B companies recognize the importance that AI-powered search and discovery plays in driving growth and enhancing the customer journey.

Michelle Adams, President of Field Operations, Algolia, remarked: ⁘Amid economic uncertainties, the B2B ecommerce sector is harnessing the power of AI search and discovery to elevate customer experience and drive business growth. Our findings show that 67% of respondents are not only excited about AI technology, but also believe we've passed the hype stage. AI search has now become a foundational requirement for any B2B ecommerce strategy.⁘

In response to a dynamic business landscape, respondents are increasingly seeking technology solutions that meet rising customer expectations (37%), support business growth and scalability (36%), and enhance the online customer experience (34%).

9 out of 10 recognize AI's critical role in their long-term strategy. However, only 41% are fully AI operational.

While current and projected adoption rates remain modest, the opportunity for growth and deeper integration is clear—offering significant potential to optimize B2B ecommerce processes.

As for future investment, two-thirds (66%) of respondents plan to increase AI spend within the next one to two years.